How has Dubai become one of the most visited cities globally, and what strategies are driving its tourism growth?

According to Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, Dubai's rise to becoming the 3rd or 4th most visited city internationally is the result of a carefully mapped strategy launched in 2014, when the city ranked 7th. The strategy involved identifying and targeting key markets while exploring new ones by understanding their needs and preferences. This approach has fueled significant growth, with Dubai welcoming 9.31 million international overnight visitors from January to June 2024, marking a 9% increase over the same period in 2023.

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