How are influencers adjusting to the UAE’s new media law — and is it helping or hurting the industry?

With the UAE’s new media law now in effect since May 29, content creators face stricter guidelines, licensing mandates, and the threat of heavy fines. While the aim is to uphold responsible and ethical content, many influencers say the new framework leaves room for confusion about what qualifies as “media activity.” Some creators, like Mohammed Mussab, voice concern over unintentionally violating rules despite good intentions. As this regulation reshapes brand deals and digital expression, the question remains: Is this law a step toward a more professional industry or a hurdle for creativity? What’s your take — do these regulations protect audiences or restrict content freedom?

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