Discussions

Are Gen Alpha kids really influencing what ends up in your shopping cart?

According to a new report, children aged 8 to 11 are now actively driving household purchases, especially online. Parents in the UAE say their kids, exposed to digital content and influencer culture, are picking out groceries, fashion items, and even giving style advice—sometimes more confidently than adults. With apps like Shein and Temu at their fingertips and trends at their command, Gen Alpha isn’t just watching—they’re deciding.