Fords Fantastic New Muscle Car Revs Up Excitement in Front of Over 500 Mustang Club Members Who Witness Surprise Regional Reveal at Special Event in Dubai
Ford surprised hundreds of muscle car followers over the weekend break when the new 2018 Mustang made an unique appearance at a celebration of over 500 participants of the region's leading Mustang clubs in Dubai.
Held under the theme of #MustangLive, this occasion was a chance for the region's pony car followers to commemorate more than five years of undisturbed muscle car prominence by the Mustang.
The 2018 Mustang made its regional debut at a press event earlier in the week where it shared the limelight with the new-for- 2018 F-150 pick-up, and the new generation 2018 Expedition full-sized SUV. However Ford intended to do something unique for the Mustang household to highlight their relevance to the ongoing success of the nameplate.
" Ford has constantly connected emotionally with its customers through legendary nameplates such as the Mustang," said Crystal Worthem, Advertising and marketing director of Ford Middle East and Africa. "We really wanted to do something unique for the Mustang family, and the response to the disclose was significant. We're really excited concerning bringing the car to the Middle East, and it's clear from the response of the fans today that they are also. We can not wait to display the new model to our site visitors during the Dubai Motorshow following week."
To engage its wider Mustang household with the reveal, Ford also partnered with regional YouTuber @Mo_Vlogs_ for a real-time coverage on its Instagram channel @FordMiddleEast where thousands of followers joined to view the event live from around the region.
No-one suspected that the 20-foot long shipping container at the centre of the show actually housed among the oldest Mustangs in the UAE, a 1965 exchangeable to assist welcome the most up to date design to the region. Dubai-based Lebanese graffiti artist Omar Kabbani of Ashekman was brought in to embellish the container with the renowned pony logo stylized in Arabic manuscript on one side, and a road art scripted Mustang badge on the other. DJ Shef Codes aided work up excitement before the doors of the container ruptured open and the classic Mustang eliminated to a surprised crowd of fans.
Then, the Orange Fury coloured 2018 Mustang GT made its celebrity look, barking right into sight. With a sleeker design, more innovative technology as well as extra muscle mass, the 2018 Mustang absolutely got the seal of approval from the crowd.
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A host of improvements over the existing model, consisting of new technology and design adjustments, offer proprietors means to customise Mustang to their preferences, or even much better performance from extra powerful engines, supplying 460 horse power on the GT (570 Nm torque), and 310 horsepower on the EcoBoost turbo engine (475 Nm torque). The new 2018 Mustang also uses the new 10-speed vehicle transmission on all versions with an updated manual on the GT. Mustang fans could likewise waiting to the new Mustang's. Quad Idea Active Valve Efficiency Exhaust, for mild to wild exhaust notes at their fingertips.
Customers have more methods than ever to customise Mustang making it their own, with new paint colours, a selection of wheel options and its new optional 12-inch customisable digital tool collection which it receives from the fabulous Ford GT supercar.
The 2018 Mustang will certainly be displayed on the Ford stand in Hall 1 at the Dubai International Electric Motor Show from 14-18 November 2017.
