Ford Trucks and Vans Drive 61 Per Cent Sales Boost in Middle East as F-150 Celebrates 43 Years as Americas Best Selling Truck
Ford has recorded a 61 per cent jump in truck and commercial vehicle sales in 2019 in the Middle East, echoing the international success its all-conquering full-sized F-150 and newly launched mid-sized Ranger over the last 12 months.
Earlier this year, the F-Series was named Americas bestselling truck for the 43rd straight year and for the 38th straight year Americas bestselling vehicle. With the addition of Ranger, Ford pickups produced their best sales outcomes since 2005, with a total of 986,097 pickups sold.
Regionally, Ford sales in the Middle East have been the best in terms of total volume since 2014 and the second best in the last 10 years, with huge growth shown across F-150 (an increase of 50% overall), Ranger (93%), Super Duty (144%) and Transit (48%) nameplates.
It was an extremely positive year for Ford, stated Adriaan Coetzee, Director of Fleet and Commercial Vehicles, Ford Direct Markets. F-150 continues to enjoy huge success with its devoted fanbase. Furthermore, there is a growing awareness for Transit modification opportunities, and to underscore the backbone of Fords commercial vehicles, the Super Dutys raw power, as well as the versatility of Ranger, which enhances the line-up. We see massive potential in 2020 for Fords commercial vehicles in the region.
Saudi Arabia, the United Arab Emirates and Kuwait continue to be the most vibrant markets for Ford in the Middle East. Truck and commercial vehicle sales jumped by 124% in Saudi Arabia, driven by strong demand for the F-150 (96% sales boost), Ranger (193%) and Transit (388%).
The F-150 remains the UAEs largest seller too with a 15 per cent year-on-year increase in sales. Demand for the Ranger was up 61 per cent, and the Super Duty enjoyed a 353% increase in sales.
Ford trucks were additionally in demand in Kuwait where the F-150 celebrated its best year ever with 56 per cent more trucks sold than 2018s record year.
Globally, Ford truck sales in 2019, including pickups and vans, climbed 9.1 per cent with more than 1.24 million trucks sold. F-Series achieved its 43rd straight year as Americas best-selling pickup, while Ranger finished its excellent sales quarter since its reintroduction in early 2019. Combined sales of F-Series and Ranger totaled nearly 1 million pickups at 986,097 vehicles for the year an increase of 8.4 per cent. Ranger Q4 sales hit 33,059 pickups for the quarter, totaling 89,571 for the year.
Ford Transit was Americas best-selling van for 2019 and achieved its best sales performance since its introduction in 2014. Ford has now been Americas best-selling commercial van maker for 41 straight years. Combined with pickups, Fords commercial truck sales were up 10.1 per cent in 2019.
