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Business 1 min read 40 views

First stop opens new branch in dubai

In line with its dedication to bring security and dependability on the road to everybody, First Stop, Bridgestone's flagship retail brand opened its new branch in Al Qusais in the presence of leading officials from Bridgestone MEA and Nasser Bin Abdullatif Alserkal, Bridgestone's distributor for Dubai and Northern Emirates, and its operation partners.

On this event Tariq Al Rasheed, Retail Director, Nasser Bin Abdullatif Alserkal said, "The opening of the Al Qusais Service Center is an extremely important step in our overall technique to improve our connection with our customers and provide a greater level of satisfaction".

Together with Nasser Bin Abdullatif Alserkal, First Stop aims to support the community by lengthening the life of its consumer's automobiles and promoting road safety.

"As the world's No. 1 tire and rubber manufacturer, Bridgestone is dedicated to supplying quality products, which improve the safety of those who use our tyres every day. This commitment can be experienced in our First Stop service centers through our 4C promise of Convenience, Confidence, Comfort & Care where security is at the heart of everything we do. Bridgestone is proud of its dedication to quality, not simply in the tyres that we supply but likewise in the quality of the whole range of services and client care." said Emmet Guiry, General Manager, Sales and Marketing, Bridgestone Retail MEA.

Aside from a detailed range of tires and tyre services, First Stop also offers quality car care services such as oil & filter change, battery change, braking system service, wiper blades, fuel ingredients, and complimentary car safety check.

Considering that its beginning in 1994, First Stop has actually developed itself as one of the fastest growing pan-European retail brands of practically 2,000 tire and vehicle service centres in 25 nations, selling over 10 million tyres a year.
After officially launching the First Stop concept in the MEA area at the Dubai International Motorshow in 2013, Bridgestone Middle East & Africa is expanding the First Stop network to approximately 100 service centers across the MEA area in the years to coming.

"First Stop concentrates on providing the greatest quality service by expertly trained Tyre & Auto-Care experts in order to keep safe vehicle conditions while also informing drivers about tire safety & preventative upkeep," said Babar Naseem, Operations Manager, Nasser Bin Abdullatif Alserkal.

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