First Avenue mall and hotel on track to open in Dubai as part of AED500m investment

A new shopping mall and hotel are set to open in Motor City early next year as part of a financial investment worth AED500 million that will own advancement in among Dubai's most in-demand suburban quarters.

First Avenue, based at the edge of the Dubai Autodrome, will have 70 high-street merchants and 15 casual dining restaurants. The four-star 150-room hotel, which adjoins the mall, will be operated by Park Inn by Radisson. The hotel overlooks the race course at Dubai Autodrome.

First Avenue will be a social and retail hub for the Union Properties-developed Motor City, with an unique automotive and way of life style. The two-storey development stretches across 500,000 sq/ft, with a one-kilometre highway linking each end.

The development, owned and run by Saudi Arabia's Al Tawfeeq for Development and Investment (ATDI), will open in the first quarter of next year. Opportunity is tactically sited in a quickly growing rural area of Dubai, close to Sports City, Arabian Ranches, Al Barari, Silicon Oasis, Nshama, Mudon, Studio City and Dubai Production City. It is a brief drive from Maktoum International Airport and the Expo 2020 site. The area is rich in facilities like parks, schools and swimming pools.

First Avenue is developed as an eco-friendly, contemporary, European-style shopping center, with an indoor-outdoor boulevard and Arabesque affects. The shopping center anticipates to attract step from a densely populated catchment area, with the shops, restaurants, healthcare services and a hotel drawing visitors throughout all market sections, specifically families, tourists and business people. In your area, the community can get all the services they require at First Avenue, making it an all-week-round destination instead of simply someplace to go at the weekend. The development will have a children's home entertainment area, as well as an underground parking area with 400 spaces.

The Park Inn by Radisson will have 150 rooms, all-day restaurant, lobby, meetings and events space, gym, spa and swimming pool. It can be accessed directly from the mall.

The development is located at Dubai Autodrome, which is open throughout the year offering indoor and outdoor karting, racing experience and a laserdrome. Dubai Autodrome is a first-rate motorsport center, with nationwide and global races and suites for corporate hospitality.

Dr Ramy Moussly, ATDI General Manager, stated First Avenue is an exciting advancement whose appeal is as much to tourists, consumers, families and business individuals as it is to sports, way of life and racing enthusiasts.

" This is a project differentiated by the excitement of the race course and the modern style of the shopping and hotel experience, set against the backdrop of a rapidly growing suburban quarter of Dubai," said Dr Moussly. "The advancement meets local need for an easily available retail and hotel experience, with automobile parking, restaurants and entertainment choices right on the doorstep. In Motor City, the catchment area is peopled by a young, educated and affluent market. The area's population is growing, fueled by young migrants who are searching for something brand-new and various. At every level, First Avenue fits their needs. As Dubai's development moves southwards, First Avenue is tactically located to serve a growing and critical market," he included.

By 2020, Dubais population is expected to jump to 2.8 million, with an average growth rate of 3.8 per cent. Much of this growth will be driven by expatriates who make up about 90 per cent of the population. Almost one-third of the UAEs population is between 25 and 34, with strong consumer spending power. By 2020, the Government wants 20 million tourists to visit Dubai, with hotels providing much of the enabling hospitality infrastructure. By 2020, Dubais retail market is expected to exceed US$52 billion in sales, with average annual growth of more than 8 per cent, according to Dubai Chamber of Commerce and Industry.