evian unveils new iconic bottle for retail consumers in the UAE
evian introduces the newly-designed PET bottle in retail stores in the UAE. Following the success of its initial launch at coffee shops, hotels and restaurants channels in 2014, consumers now have the chance to take these bottles home and enjoy the fresh evian experience.
evian definitely takes a new spin on the classy drinks look: the new transparent bottle has sleeker and cleaner lines which celebrates the transparency and purity of evian natural water. evians new bottle has a signature label-less look and the background depicts a landscape of mountains, commemorating the waters source in a corner of the French Alps. The logo has also been simplified to evoke the brands simplicity and elegance. The back of the bottle gives a short summary of the brands history and evian is carved into the bottom of the bottle so one can be reminded of the legacy and purity of the brand whilst drinking the water.
We are thrilled to finally introduce evians new bottle in retail stores so our consumers can now enjoy the new and refreshed evian design at home and other places outside of hotels, cafes and restaurants. As a premium brand, evian conveys not only a pure and natural taste but also a unique experience that transports consumers to the French Alps, said Iain Farrell, Middle East Zone director for evian Volvic International of Danone responsible for bringing evian to the region.
Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains. This unique, 15-year journey is the secret to evians purity and unique, natural taste. Its also a journey that gives it rich and unique minerals. Entirely natural!
The new bottle design is available in the 330ml & 500ml sizes at away from home channel (including hotels, restaurants, cafes, petrol stations and cinemas) and now in the 330ml, 500ml & 1l sizes at retail channel across the UAE. Additional formats set to debut in the following months.
