Etihad Arena and District by Zomato Partner to Expand Global Access to Yas Island Events
Etihad Arena, the UAE's leading indoor entertainment venue, has announced a strategic partnership with District by Zomato, the experiences and going-out platform, to enhance how audiences discover and access live entertainment in Abu Dhabi while supporting the emirate's tourism growth.
The collaboration is designed to broaden the reach of Etihad Arena's events by connecting them with District by Zomato's growing user base, making it easier for residents and international visitors to discover concerts, sporting events, and live entertainment taking place on Yas Island.
Enhancing Event Discovery
District by Zomato enables users to explore a wide range of experiences, including dining, attractions, live entertainment, and recreational activities. Through the new partnership, the platform will complement Etihad Arena's existing ticketing ecosystem by providing an additional channel for audiences to discover and access the venue's diverse calendar of events.
The collaboration is expected to improve event visibility, attract new audiences, and contribute to increased visitor footfall to Yas Island, supporting Abu Dhabi's wider tourism and entertainment ambitions.
Supporting Abu Dhabi's Tourism Vision
The partnership reflects changing consumer behaviour in the UAE, where dining, entertainment, and cultural experiences are increasingly planned together. By integrating live event discovery into this broader lifestyle ecosystem, Etihad Arena and District by Zomato aim to create a more seamless journey from event discovery to attendance.
The initiative also aligns with Abu Dhabi's ongoing efforts to strengthen its position as a regional and international destination for world-class entertainment and major live events.
Leadership Comments
Marcus Osborne, General Manager of Etihad Arena, said the collaboration represents an important step in expanding the venue's global audience while supporting Abu Dhabi's tourism objectives. He noted that strategic partnerships such as this help connect more people with world-class entertainment experiences in the UAE and beyond.
Kunal Khambhati, Founder and Chief Operating Officer – Events at District by Zomato, described the partnership as a significant milestone in the platform's expansion across the UAE. He said the collaboration reflects a shared commitment to enhancing the live entertainment experience by making it easier for fans to discover and attend major events hosted at Etihad Arena.
Strengthening Yas Island's Entertainment Ecosystem
As Etihad Arena continues to host an expanding lineup of international concerts, sporting competitions, comedy performances, and family entertainment, the partnership with District by Zomato is expected to further strengthen Yas Island's position as one of the Middle East's premier entertainment destinations.
By combining digital event discovery with Abu Dhabi's growing portfolio of live experiences, the collaboration aims to attract broader audiences while enhancing the overall visitor experience for residents and tourists alike.
