Dubai Expo

Award-winning British artist Es Devlin OBE is readied to create the UK Pavilion at Exposition 2020 Dubai. The Structure will be the centrepiece of the UK's existence at the Expo - highlighting UK experience in expert system as well as the space sector
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The UK Structure at Expo 2020 Dubai will be produced by the London and also Dubai based global brand experience agency Avantgarde. The Department for International Profession will certainly lead the UK government's visibility with cross-government support

Es Devlin OBE is known for developing magnificent large performative sculptures that fuse innovation and poetry, including the interactive Fifth Lion sculpture set up in Trafalgar Square. Her significant style for the UK Pavilion is a lit up sculptural message to which each of the Expos prepared for site visitors will certainly be welcomed to add.

Explaining her inspiration for the project and what she hopes it will achieve, Es Devlin OBE said: The idea draws directly on one of Stephen Hawkings final projects, Breakthrough Message, a global competition that Hawking and his colleagues conceived in 2015 inviting people worldwide to consider what message we would communicate to
express ourselves as a planet, should we one day encounter other advanced civilisations in Space.

" What if the UK Pavilion at Expo 2020 came to be an area where visitors from all over the world chose to participate in a cumulative worldwide project that showcases British expertise in A.I. technologies and poetry while transcending national identities."
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International Trade Secretary Dr Liam Fox MP said: "The high quality of design propositions we received for the UK Structure were testimony to the UK's globe leading creative ability and also I'm positive that Es Devlin OBE as well as the group will certainly aid us capitalize on this one-of-a-kind opportunity to display the absolute best of British to a really international.
audience

" Over six months, my international economic division will aid connect with numerous Expo 2020 visitors that will certainly make up the anticipated 25 million check outs-- that's millions of buyers for our products, partners for our companies, tourists for our cities as well as trainees for our universities

" This announcement complies with an affordable tender procedure which saw a number of leading developers and companies create consortia to bid for the multi-million-pound agreement, and also we are grateful for their entries."

Devlin and also Avantgarde will certainly join forces with Manchester-based architectural designers Atelier One as well as sustainability experts Atelier Ten

Najeeb Mohammed Al-Ali, Executive Supervisor, Dubai Exposition 2020 Bureau said: "At Expo 2020 Dubai, our concentrate on empowering people and also neighborhoods to create chances that help shape a better future drives whatever we do

" The UK Pavilion will be an intriguing platform for people to find out, have fun and work together to discover technologies and also discover new frontiers in areas including area and also Artificial Intelligence-- resembling Exposition 2020's style of Connecting Minds, Creating the Future.

" We expect seeing even more compelling pavilion designs and motifs exposed by other participating nations as we proceed our countdown to Expo 2020.".

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