ENOC Lubricants continues to strengthen presence across international markets
ENOC Lubricants Marketing, a department of Emirates National Oil Company (ENOC), discussed the importance of reinforcing the division's presence across international markets through maintaining strategic business associations with essential partners at the ENOC Annual Distributors' Meet, recently kept in Shehzen, China.
Considered as one of the sterling success stories of UAE entities going worldwide, ENOC Lubricants Marketing today has a strong presence across 60 nations throughout the Middle East, Africa, South East Asia, CIS and Subcontinent.
At its 7th cycle of the Annual Distributors' Meet in China, ENOC Lubricants Marketing highlighted its worldwide growth strategy with plans enter new geographies by providing customized options that are created to meet the diverse market requirements, and discussed the significance of sustainable practices and innovating to develop environmentally friendly items. His Excellency Saif Humaid Al Falasi, Group CEO of ENOC, said: "The driving force behind the success of ENOC Lubricants Marketing throughout international markets has actually been its focus on item differentiation and development and its ability to offer customers tailored products and options to attend to specific niche market needs.
With continued growth in volume averaging 14% year-on-year over the last eight years, ENOC Lubricants has effectively developed a reputation as one of the fastest growing lubes brand in the Middle East. The division is also acknowledged for a variety of key milestones points such as developing the Motorcycle Expert concept to update motorbike workshops, while catering to the increased prevalence of 2 wheelers in South East Asia. The idea has made a substantial impact on customers and has ended up being the preferred choice for owners to fix and service motorbikes.
In addition, ENOC Lubricants Marketing likewise enhanced its SuperLube car service principle, providing quality automobile services and a full suite of lubricant solutions. Geared up to offer exceptional oil change services and automobile wash, SuperLube likewise provides customers a large array of tertiary and practical way of life services, such as drug stores, mini-marts, and VIP lounges. The new ENOC SuperLube updated principle is functional in Bahrain, Uganda and the Philippines.
The division likewise went over the importance of enhancing their marketing and sales efforts by improving production abilities. The ENOC Lubricants and Grease Manufacturing Plant's (ELOMP) stage three expansions commissioned earlier in Q1 of 2015 has actually increased the overall production capacity to over 250,000 MT/annum, making ELOMP the largest single plant in the Middle East and Africa area. The growth will further improve ELOMP's tankage for storing raw materials and finished products and is lined up with ENOC's method to broaden operations in order to meet growing consumer need in regional and export markets.
Zaid Alqufaidi, Managing Director, ENOC Marketing, said: Our focus last year was to implement strategies to overcome the challenges arising from the volatile oil prices; enabling us to evolve as a stronger and more agile business. We achieved this not only through product innovation but also through the localisation of our blending and manufacturing processes. Today, in addition to state-of-the-art plants in Jebel Ali and Fujairah, we also have lubricants production arrangements in Morocco, Egypt, KSA, Ghana, Indonesia and Pakistan. This enables us to strengthen our supply chain efficiency and create added value for our customers.
Aligning with ENOCs overall commitment to sustainability by innovating alternative fuel products such as Compressed Natural GAS, ENOC Lubricants Marketing was the first to introduce PROTEC-Green; an environment-friendly product that is fast gaining traction in the ME and SEA.
Recognized as a leader in offering a diverse array of products and solutions, ENOC Lubricants markets lubricants and greases that provide enhanced system protection and reduced maintenance costs for automotive, industrial, marine and other specialty products in the Middle East, Africa, South East Asia, the Indian Subcontinent and CIS countries.
