EMSTEEL Adopts RISE with SAP to Accelerate Cloud-Based Industrial Transformation
EMSTEEL Group, one of the region's largest publicly traded integrated steel and building materials manufacturers, has adopted RISE with SAP as part of a major digital transformation initiative aimed at enhancing operational agility, scalability, and cloud-enabled industrial growth.
Announced on June 2, 2026, the move marks a significant milestone in EMSTEEL's modernization strategy, transitioning the company from an on-premise infrastructure to a secure cloud-based environment designed to improve operational efficiency and support future innovation.
Cloud Migration Strengthens Operational Visibility
The implementation introduces SAP S/4HANA Cloud Private Edition as EMSTEEL's core enterprise resource planning (ERP) platform. The solution integrates critical business functions, including finance, procurement, supply chain management, and operational reporting, into a unified digital environment.
Hosted on Microsoft Azure, the platform provides enterprise-grade security, improved resilience, and greater scalability to support the company's long-term growth objectives.
By consolidating business processes into a standardized cloud ecosystem, EMSTEEL gains enhanced real-time visibility across operations, enabling faster and more informed decision-making.
Foundation for Business AI and Intelligent Automation
According to Vladimir Arshinov, Group Chief Technology Officer at EMSTEEL, the cloud transformation delivers both immediate operational benefits and long-term strategic advantages.
"We now have the visibility and control we need to make faster, better-informed decisions across every part of the business. Beyond the immediate operational gains, this positions us to embrace AI and intelligent automation in a meaningful way, with capabilities that will be central to how we compete and grow in the years ahead," he said.
The new cloud architecture is expected to serve as the foundation for integrating SAP Business AI and advanced automation technologies into EMSTEEL's operations over time.
With a standardized and extensible platform in place, the company will be able to adopt new SAP innovations, benefit from continuous software updates, and unlock additional efficiencies across its enterprise functions.
Supporting Industrial Growth Through Digital Innovation
As manufacturers increasingly seek to modernize operations and improve resilience, cloud ERP solutions are becoming critical tools for enabling data-driven decision-making, process optimization, and sustainable growth.
Through RISE with SAP, EMSTEEL gains access to a scalable cloud environment capable of supporting evolving business requirements while facilitating future digital innovation.
The transformation aligns with broader industry trends across the UAE and the wider region, where industrial organizations are investing heavily in technology to strengthen competitiveness and operational performance.
SAP Highlights Strategic Importance of the Deployment
Marwan Zeineddine, Managing Director of SAP UAE, described the project as a significant step forward for one of the country's leading industrial organizations.
"EMSTEEL's adoption of RISE with SAP marks a significant shift in how one of the UAE's most important industrial organizations will operate going forward. The implementation gives the business the integrated data and process visibility needed to make better decisions, faster, and establishes a foundation for Business AI and agentic capabilities to be embedded across its operations."
Advancing the Future of UAE Manufacturing
The deployment reinforces EMSTEEL's commitment to digital transformation and positions the company to capitalize on emerging technologies, including artificial intelligence, intelligent automation, and advanced analytics.
By establishing a cloud-first operational framework, EMSTEEL aims to enhance efficiency, improve responsiveness, and support sustainable industrial growth while strengthening its position as a leader in the UAE's manufacturing sector.
