Emirates NBD join hands with SAP to become the first bank globally to implement SAP Financial Services Data Platform
Emirates NBD, a leading bank in the Middle East, have joined hands with SAP, a market leader in enterprise software, to turn into the first bank globally to implement SAP Financial Services Data Platform. It is powered by SAP in-memory data platform, SAP HANA and can now deliver customer intelligence across all Emirates NBD Group market segments, entities and countries.
The implementation of the SAP Financial Services Data Platform has initially focused on Emirates NBDs Retail Banking and Wealth Management segment. It was completed in 10 months and marks the second phase of expansion for Emirates NBDs Enterprise Data Platform (EDP). The EDP, which leverages Hadoop Big Data technology, was initially launched in November 2018. As the banks greatest flagship initiative in its ongoing AED 1 billion digital transformation, it aims to help continuously enhance Emirates NBDs customer experience by increasingly leveraging data-driven intelligence.
With the SAP Financial Services Data Platform currently set up, the banks EDP gives a standardized, consistent representation of complex data from all Emirates NBD systems and applications. This information can be consumed by data-driven applications and other business intelligence tools.
Commenting on the initiative, Abdulla Qassem, Group Chief Operating Officer, Emirates NBD, stated: Being progressively effective and efficient in both harvesting and leveraging our growing critical data is core to Emirates NBDs digital transformation. We are proud to be the first bank in the world to successfully go live with SAP Financial Services Data Platform, after initially launching our Enterprise Data Platform in November 2018. Harnessing the power of Hadoop and SAP HANA has brought significantly increased capability to our Enterprise Data Platform which is ultimately aligned with Emirates NBDs vision to drive data-driven decision making holistically across the bank.
Zakaria Haltout, Managing Director, SAP UAE, commented: We are glad to partner with Emirates NBD as it continues expanding its Enterprise Data Platform capabilities. As the first global bank to leverage SAP Financial Services Data Platform, this is a milestone for both of our organizations. Emirates NBDs Enterprise Data Platform handles massive volumes of diverse data, and can now derive real-time insights to improve the customer experience, drive growth, optimize risk controls and business outcomes, and automate business processes.
Emirates NBD is working intimately with SAP to further expand usage of the Enterprise Data Platform across other critical business functions including trade finance, assets, liabilities and human resources as examples, to ultimately advance its application of analytics and reporting.
