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Emirates NBD, a leading banking group in the Middle East, North Africa, and Türkiye (MENAT) region, commemorated the 53rd Eid Al Etihad with a series of employee ceremonies and celebrations across its offices and branches in the UAE. The celebrations marked the nation’s unity and its cultural heritage, highlighting the achievements and strength of the UAE’s national security, knowledge, and prosperity.

The banking group organized various activities to celebrate the UAE's rich cultural traditions, bringing together employees and senior management. The festivities included traditional Emirati performances and a range of Emirati food stations. Additionally, engaging workshops and activities such as calligraphy sessions, trivia challenges on Emirati culture, perfume-making classes, and an exhibition on dates were held, fostering team bonding and cultural appreciation among the bank’s employees.

Emirates NBD also paid tribute to the nation’s spirit through a video campaign centered on the Emirati values of generosity, unity, and hospitality. The video featured the phrase "Faalek Tayyeb," a term that reflects the kindness, generosity, and readiness to support one another that defines Emirati culture. It showcased real-life scenarios where this phrase serves as a reminder of the unity that binds the people of the UAE, drawing on moments of everyday life to reflect the community spirit and the leadership values of the UAE’s founders.

The bank’s celebrations underscored its pride in the UAE’s legacy and the progress made under the wise leadership of the nation’s rulers. As a homegrown organization, Emirates NBD remains committed to contributing to the UAE Vision and creating sustainable value for all stakeholders while advancing the nation’s development.

Emirates NBD extends its warmest wishes to its customers, stakeholders, partners, and the entire community for a joyous Eid Al Etihad.

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