Elm Concludes Sponsorship of Hajj Conference and Exhibition 2025 with Groundbreaking Innovations
Elm, a leading digital solutions provider, concluded its role as the strategic sponsor of the Hajj Conference and Exhibition 2025, recently held in Jeddah. The company showcased a suite of cutting-edge technological solutions aimed at enhancing the experience of pilgrims and Umrah performers. These innovations aim to streamline Hajj and Umrah rituals and create a seamless, digital environment for the Guests of the Two Holy Mosques.
Showcasing Advanced Technological Solutions
Elm introduced several advanced solutions, including the ‘Smart Assistant for the Guests of the Two Holy Mosques.’ This AI-powered assistant offers interactive support via voice and text, responding to queries in multiple languages while reducing congestion and improving navigation. Another highlight was the ‘Call Analyzer for Guests of the Two Holy Mosques,’ which uses AI to convert calls into text for analysis, generate comprehensive reports, and provide recommendations to enhance service quality.
The company also unveiled the ‘Digital Twin and Simulation for Al-Rawdah Al-Sharifa,’ a solution that simulates guest experiences by creating a detailed digital representation of the site. This innovation improves crowd management and overall visitor satisfaction. To date, the application has facilitated over 11 million bookings, serving more than 9 million visitors and Umrah performers.
Enhancing Pilgrim Journeys
Elm’s crowd management system for Al-Rawdah Al-Sharifa introduced modern entry and exit technologies to ensure a seamless visitor experience. The ‘Nusuk Marhaba’ program, another featured solution, managed over 12 million Umrah performers with a comprehensive digital itinerary covering planning, booking, transportation, and other key journey stages. This initiative supported more than 251,000 buses and 180,000 flights.
Commitment to Innovation and Excellence
Elm’s participation underscored its dedication to three core pillars: humanity, ambition, and technology. These principles guide the company’s efforts to empower individuals, drive positive change, and provide cutting-edge solutions for sustainable development in the Hajj and Umrah sectors.
Majid bin Saad Al Arifi, Official Spokesman and CEO VP of the Marketing Sector at Elm, remarked: “The Hajj Conference and Exhibition 2025 provided a unique platform to showcase our innovative technologies aimed at enhancing the journey of the Guests of the Two Holy Mosques. We are committed to exceeding their expectations by leveraging advanced strategies and technologies to promote sustainable development and improve service quality.”
Al Arifi emphasized the importance of partnerships, adding, “Our collaborations with key decision-makers enable us to align Elm’s expertise with strategic objectives, ensuring the successful execution of projects and the continuous improvement of services.”
Looking Ahead
Aligned with its 2025-2028 strategy, Elm aims to solidify its position in the MENA region and adapt to rapid technological advancements. By exploring new opportunities in digital empowerment, the company continues to deliver personalized solutions tailored to local, regional, and international market needs. Elm remains focused on fostering strategic relationships, conducting market research, and driving innovation to achieve long-term success.
