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Elena Ford, Ford Motor Companys vice president for Global Dealer and Customer Experience, recently inaugurated the Middle Easts first-ever stand-alone Lincoln showroom in Oman, further cementing the increasing focus on the luxury brand in the Middle East.

The event, which was held under the patronage of H.E. Said bin Saleh bin Said Al Kyumi, chairman of the Oman Chamber of Commerce & Industry, and attended by senior Ford Middle East & Africa leadership team members also saw the launch of the all-new Lincoln MKC premium compact SUV in the Sultanate.

Located in Wattayah, Muscat, the 469 square-meter exclusive Lincoln showroom promises to deliver a premium customer experience.

I am pleased to see the great support that our dealers are lending to the Lincoln brand in the region, and I commend the Arabian Car Marketing team, under the leadership of Sheikh Mohammed Saud Bahwan for this fantastic facility which is truly world-class, said Elena Ford during the grand opening.

Being the first stand-alone showroom in the region, it marks a new beginning for our luxury brand in the Middle East, as we work closely with our dealer partners on delivering the right levels of customer ownership experience across our dealerships. Lincoln is a luxury brand that clients will be proud to own, she added.

Sheikh Mohammed Saud Bahwan, chairman of Arabian Car Marketing Co, said: This year marks a milestone for Arabian Car Marketing Company, as it celebrates twenty six successful years of a close association with Ford Motor Company. We are pleased that this Lincoln showroom is the first exclusive store for the brand in the Middle East. It incorporates various strategic brand elements and is all set to usher in a luxurious experience for our valued customers.

I also take this opportunity to thank our valued customers for their loyalty and reiterate my commitment to deliver the highest levels of customer satisfaction by offering quality products backed by world-class service, Bahwan added.

Highlighting Lincolns history and its future plans for the region Kalyana Sivagnanam, Ford Middle East & North Africas director for Marketing, Sales & Service, said, Lincoln enjoys such a rich heritage of more than 90 years which has always been defined by elegant design and new technology. Seeing Lincoln re-energized over the past couple of years with its dedicated design studio and unique technologies, I am truly pleased with the new products that are hitting our dealerships, such as the all-new Lincoln MKZ, the first-ever Lincoln MKC compact premium SUV and the new 2015 Lincoln Navigator which is just around the corner.

Lincoln customers will be pleasantly surprised as they see these exciting products that boast compelling designs and technologies while offering a bespoke experience, Sivagnanam added.

Earlier in September, Lincoln announced investments of more than $2.5 billion of capital through 2019, as part of a journey to reinvent the brand into a world-class luxury brand. By 2016, Lincoln would have added four all-new models to its showroom, starting with MKZ which was introduced in 2013 and the recently launched Lincoln MKC, a small luxury utility vehicle. The MKX, unveiled as a Concept in Beijing earlier this year, will arrive in 2015 followed by an all new full size luxury sedan in 2016.

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