E-City Introduces in-Store Retail Technologies Across all its Stores in the UAE
E-City (part of the Albatha Group), a leading driver of a chain of world-class multi-brand electronics stores across the UAE, revealed its move to display the most up to date in-store retail modern technologies across all its eight shops in the UAE. The company has actually introduced the installation of the newest in digital shelf labels, and interactive screens - all designed to offer customers the ability to experience the 'Future of Electronics.'
Inning accordance with the company's senior executives, the new additions and components in all their stores are distinctive and have been designed in conformity with set European requirements. The electronic shelf labels showcase pricing info that can be managed from a central system - which implies that the cost displayed on the rack will certainly constantly be the same as the cost signed up on the till. All eight stores will showcase QR codes that have actually been created in order to help customers in learning even more information on a product on the web by means of their smart phones. Interactive screens purposefully placed in various parts of the shop also share crucial details on a highlighted item - prices, contrast with other brand names and current store promotions.
" As part of our proceeding move to attract more customers to our shops throughout the UAE, we have actually used the latest technologies with the key purpose of providing customers a preference of the 'Future of Electronics,'" stated Dirk Raemdonck, Advertising and marketing & Retail Growth - Manager, E-City. "The action reflects our understanding that if the right innovation is used after that we can transform the way we function and the means we shop. We have undoubtedly come a lengthy way from punching rates into the cash registers and utilizing rates guns to label a product. We are currently tapping into more recent technologies, which complements our core principles - with every inch of E-City outlets making use of a design that aims to give customer's the advantage of ease and a unique experience."
E-City is the electronic devices retail arm of Albatha Group - one of the largest conglomerates in UAE. The group is a Shariah-compliant organization, including over 25 companies with over 7,000 employees spread out throughout seven industry sectors i.e. automobile, consumer, engineering, house products, property, healthcare, household and individual treatment. Albatha business is spread throughout the Middle East and North Africa region with a circulation network that expands from the Indian sub-continent to Europe. Albatha represents over 200 worldwide companies serving them with their business and branding requirements in the most effective and professional way.
