Dubai, September 23, 2014: Its time to break the coin bank and shop again, as the Eid in Dubai Eid al Adha celebrations kick start on the 25th of September to the 11th of October, and Dubai Shopping Malls Group (DSMG) is back with their latest Eid Al Adha promotion. Adding further joy to the Eid celebrations, the group has taken it up a notch this time by announcing an attractive promotion for shoppers during Eid Al Adha. During Eid in Dubai, a total of AED 500,000 is to be won by 500 lucky shoppers. Consumers who shop for AED 200 or more will receive scratch cards and win instant shopping vouchers worth AED 1000.

Speaking on the occasion, Mr. Majid Al Ghurair, Chairman of Dubai Shopping Malls Group shared, With this Eid season, we anticipate a great turn up of mall goers who will be shopping for gifts for their families and loved ones and this promotion has been organised to add further joy to the shopping experience altogether. With our previous summer season campaign reporting increased sales in malls and averaging a 10% growth in visitor numbers, we were encouraged by the upward trend to take on another promotion during Eid Al Adha in order to reward our shoppers for their continuous support. We feel confident that our Eid Al Adha promotion will receive a positive response as we prepare for the upcoming campaign.

Also commenting on the occasion Saeed Al Falasi, Director Strategic Alliances at Dubai Festivals & Retail Establishment, the organisers of Eid in Dubai, said: DSMG continues to attract people with its array of shopping promotions offers and entertainment activities, strengthening Dubais reputation as an incredible city full of pleasant surprises for both residents and visitors. The 17-day promotion offers consumers the best in shopping and winnings which will only further enrich their shopping experience. The successful association between DFRE and DSMG has once again proved to be a successful collaboration between the government and private sectors that has helped put Dubai on the world map as a key shopping destination offering unique shopping experiences.
The participating malls in the upcoming campaign include, Arabian Center, Bin Sougat Centre, Burjuman, Century Mall, Ibn Batuta Mall, Lamcy Plaza, Oasis Centre and Reef Mall.

For further information, log on to www.dubaimallsgroup.com.