du Launches UAE’s First AI-Powered Super Platform to Accelerate SME Growth
du, a leading telecommunications and digital services provider in the UAE, has launched du Launchpad, an AI-powered all-in-one super platform designed to help entrepreneurs, micro-enterprises, and small businesses streamline operations and accelerate growth.
Introduced under the company’s du Business portfolio and developed in partnership with Peko, the platform aims to support the UAE’s ambition of becoming the start-up capital of the world by bringing essential business services into a single digital ecosystem.
The launch comes at a time when SMEs across the UAE continue to face growing operational pressures linked to compliance requirements, workforce administration, government obligations, and increasing administrative workloads. du Launchpad seeks to address these challenges by integrating business-critical services and reducing operational complexity.
The platform combines a broad range of capabilities including accounting solutions, HRMS and payroll management, corporate tax filing, WhatsApp Business integration, and professional invoicing tools. Through AI-powered automation and workflow management, du Launchpad is designed to reduce manual effort, simplify business administration, and improve compliance readiness.
As part of the offering, du is introducing a cost-effective premium bundle that provides subscribers access to five core business services aimed at improving efficiency while supporting cost optimisation for entrepreneurs and business owners.
According to Karim Benkirane, Chief Commercial Officer at du, the launch reflects the company’s commitment to moving beyond standalone business tools and creating a connected platform that enables SMEs to save time, reduce complexity, and focus more directly on growth.
He added that combining essential services with automation and free support offerings allows business owners to spend less time on administrative tasks and more time developing their businesses.
Industries expected to benefit from the platform include professional services, retail and e-commerce, food and beverage outlets, healthcare clinics, construction and contracting, and logistics trading businesses—segments that often manage complex compliance and workforce requirements.
Kashif Khan, Founder and CEO of Peko, said the collaboration is intended to help SMEs simplify administrative processes while enabling greater agility and resilience through integrated compliance and automation capabilities.
du stated that Launchpad delivers measurable business outcomes including time savings, lower operating costs, reduced regulatory risk, and improved operational efficiency. The platform supports the full business workflow spectrum, from government filings and PRO services to compliance management, workforce administration, and AI-enabled automation.
By consolidating essential operational functions into a single ecosystem, du aims to provide entrepreneurs with greater flexibility and more time to focus on customers, team development, and sustainable growth.
du Launchpad is available for du business customers through the MyAccount portal and the dedicated du Launchpad platform.
