DMS new Video Product Selected to Safeguard Unilevers Stringent Viewability and Brand Safety Guidelines

Digital Media Services (DMS), which acts as the main digital media arm of Choueiri Group recently introduced that it has entered into an unique launch partner n agreement with PHD UAE (The digital media preparation and purchasing company for Unilever North Africa & Middle East) for their new DMS Video Product.

The introducing partnership is targeted at securing Unilever's financial investments as an advertiser and safeguards an online video clip stock that complies with the marketing expert's rigorous viewability guidelines, each time when brand safety is becoming a growing concern.

Under the scope of the agreement, Unilever will receive privileged access to DMS' vast profile of premium video properties. These consist of the region's foremost video-on- need solution Shahid, in addition to Daily Activity and OLN
.
Aside from expanding its profile of corresponding video systems, DMS has additionally recently collaborated with TEADS to further diversify and improve the scale of its video supply. This consolidated technique has actually caused one merged DMS Video clip proposition, which distinctly leverages the power of DMS' different video systems and formats, to concentrate on preparation for reach and planning for harmony. With the brand-new Video Product, advertisers can reach 75% of the MENA population in a 100% brand name risk-free environment, leverage DMS' data and targeting abilities and assurance viewability means over the global average - all while accomplishing greater influence on brand name metrics at an affordable CPcV (Price Per Completed Sight).

DMS is also making considerable efforts to provide strong measurement requirements for online marketers and advertisers to review and maximize their digital financial investments. This consists of dealing with Moat as well as their recurring commitment to excellent, in your area produced material.

The action gives better utilize and scale compared to was previously achievable, as Unilever will certainly now delight in special calculated preparation and trading benefits, while guaranteeing its video advertisements are viewed within a top quality and risk-free setting.

" Digital video clip advertising and marketing is a really considerable part of our media investment so a partnership such as this, delivering both qualitatively and quantitatively, is wonderful information," commented Asad Ur Rehman, Director of Media for Unilever North Africa & Middle East. "We're really excited about the greater level of control this new strategy provides us to construct our brand names safely and effectively in a desirable setting.".

Luca Allam, Managing Director of PHD UAE additionally discussed the pioneering agreement by specifying, "Challenging the status quo is something we've been doing from day one so this opportunity to take digital video clip preparation and acquiring to a higher level was a natural step for us.

Every innovation, every effort, every media partnership is made to meet the requirements of our clients, individually or collectively. This mutually useful deal for DMS and Unilever will elevate their corresponding efficiency and that's a significant step forward for digital marketing in the region."
.
Elaborating additionally on DMS Video, Chief Operating Officer Michel Malkoun stated the benefits by stating "With the region's populace consuming digital video at record prices, video viewership among young people in MENA is currently amongst the highest worldwide. DMS' Video clip product promises "One Target market, One Platform". Together with the most engaging costs video material, DMS Video embraces brand name security and standardization in measurability at its core. This will certainly allow our valued advertising and marketing companions such as Unilever to not just realize much better outcomes, however it will certainly also aid them to determine and maximize their digital financial investments.

About Digital Media Services (DMS):
Digital Media Services (DMS) was included in 2010 as the official digital media arm of Choueiri Group. Today, the Company prolongs a costs portfolio of on the internet/ mobile offerings, which reach 120 million Unique Customers, generate 2 Billion Web page Sights and offer over 3.2 billion ads each month. Lined up with Choueiri Group's commitment to and focus on digital, DMS received a brand name remodeling in April 2017, which expresses its unique strength as real voice of independent authors. DMS is headquartered in Dubai, with presence in key regional markets.