dmg events geo-adapts FM EXPO in Saudi Arabia as facilities management sector strengthens
dmg events Middle East, Asia & Africa, a prominent worldwide exhibits company, is to geo-adapt its highly successful events - FM EXPO - to the Kingdom of Saudi Arabia (KSA) to serve the country's growing centers management (FM) sector. The strategic move matches the Saudi government's major initiative to update the quality of FM throughout its facilities by setting up the National Commission for Legislation and Standardization of Operation and Maintenance (NCLOM) through Royal Decree. FM EXPO Saudi Arabia will make its launching from January 15 to 17, 2017 at The Jeddah Centre for Forums & Events.
The launch of FM EXPO Saudi Arabia is another step in dmg events' strategy to geo-adapt brand names that have effectively constructed a strong identity to new local markets. KSA is an important area for dmg events and an exhibit committed to the facilities management sector will add to the business's growing portfolio, one that currently consists of The Big 5 Saudi, HVAC R Expo Saudi, The Hotel Show Saudi Arabia, and InRetail Summit: Saudi Arabia. FM EXPO Saudi Arabia will improve and serve the nation's FM sector which is expected to be worth USD 29 billion by 2017 as it delivers an estimated year-on-year growth rate of 10 per cent.
Matt Denton, President-- dmg events Middle East, Asia & Africa, said: "Geo-adapting is a method central to our prepare for growth in the Middle East, Asia and Africa. It has actually worked successfully with the introduction of high-profile exhibits, such as The Big 5, to new markets as varied as Indonesia, East Africa, India and the Gulf countries. It will be deployed once again as we remain to deliver brand names that offer our extremely targeted mix of products and knowledge to a larger regional audience of industry specialists. KSA is a core market for dmg events with strong growth potential. FM EXPO Saudi Arabia will resolve the requirements of the market, supply a platform for debate of its problems and educate its specialists as the sector broadens to end up being the GCC's greatest and most vibrant domestic FM market."
FM EXPO Saudi Arabia will be co-located with HVAC R EXPO Saudi 2017, an event for the heating, ventilation, a/c and refrigeration sector. Aside from showcasing innovative and sustainable solutions, it will likewise feature free-to-attend, continuing expert development (CPD) workshops and seminars for professionals.
