Deerfields Mall Launches Summer Campaigns for Back-to-School and Abu Dhabi Experiences

Deerfields Mall in Al Bahia, Abu Dhabi, has launched two summer campaigns combining back-to-school shopping offers, children's activities and opportunities to explore attractions across the emirate as families prepare for the new academic year.

The “Back-to-School” campaign will run until September 13, 2026, while “Abu Dhabi – The Place to Be” will continue until September 27. Both initiatives are designed to provide families with shopping promotions and entertainment experiences during the summer season.

Back-to-School Festival Offers Shopping and Activities

The Back-to-School Festival is being held on Level 2 of Deerfields Mall daily from 10am to 10pm under the theme “Big Brands. Best Prices.”

Participating retailers are offering promotions on essential school items, including backpacks, stationery, uniforms and footwear from a range of regional and international brands.

The campaign also features Kids Arts and Crafts sessions in partnership with HIDIY. The activities provide children with supervised creative experiences while parents complete their back-to-school shopping.

Shoppers Can Win Abu Dhabi Experiences

Running alongside the back-to-school campaign is the “Shop. Win. Explore Abu Dhabi.” promotion, which will continue until September 27.

Customers who spend AED 100 or more at any retail, dining or entertainment outlet within Deerfields Mall can enter the raffle draw. Ten winners will receive prizes offering access to a selection of popular Abu Dhabi attractions.

The prizes include experiences at Yas Island destinations such as Ferrari World, Warner Bros. World™, SeaWorld® and Yas Waterworld, as well as Louvre Abu Dhabi, the Natural History Museum, Zayed National Museum, Emirates Park Zoo and Yas Plaza.

Winning families will also receive a complimentary dining offer at Zaman Beirut.

Nabil Essakouti, General Manager of Deerfields Mall, said the campaigns are intended to make the back-to-school period easier for families while keeping children engaged through activities and experiences. He added that the Abu Dhabi promotion gives customers an opportunity to discover attractions across the emirate and spend quality time together as a family.