CPX Unveils New Brand Identity to Drive AI-Powered Cyber Resilience and Future Growth
CPX Holding, a leading provider of cyber and physical security solutions, has unveiled a new brand identity, marking a significant milestone in the company’s evolution as it enters its next phase of growth and innovation.
The refreshed brand reflects CPX’s expanding role in safeguarding critical infrastructure and enabling secure digital transformation across the UAE. It also underscores the company’s commitment to supporting the nation’s ambition of becoming a global leader in artificial intelligence and advanced digital technologies.
Built around the new brand promise, “Secure what’s next,” the updated positioning signals a strategic shift from traditional reactive cybersecurity measures to proactive, intelligence-led cyber resilience. The company said the new direction is designed to help organizations anticipate emerging threats and navigate the rapidly evolving digital landscape with greater confidence.
The rebranding comes at a time when cybersecurity is increasingly viewed as a cornerstone of national resilience and economic stability. As organizations accelerate digital adoption and integrate artificial intelligence into their operations, demand for adaptive and forward-looking security frameworks continues to grow.
Founded in 2022, CPX has rapidly established itself as a trusted provider of end-to-end cyber and physical security services for both government entities and private-sector organizations across the UAE. The company has contributed to 14 national transformation projects and serves more than 200 public and private sector customers.
Through a combination of organic growth and strategic acquisitions, the Abu Dhabi-based company has expanded its expertise across threat intelligence, managed security services, infrastructure protection, and advanced cybersecurity operations. These capabilities have positioned CPX as a key partner in supporting the development of a secure and resilient AI-driven society.
The company currently employs nearly 600 professionals and is placing increased emphasis on talent development and workforce capability building. CPX said these efforts are aimed at strengthening local cybersecurity expertise and supporting the UAE’s long-term goal of developing sovereign digital capabilities across critical sectors.
Commenting on the launch of the new brand identity, Hadi Anwar, Chief Executive Officer of CPX, said the transformation reflects the company’s readiness to address future challenges and opportunities in the cybersecurity landscape.
“This brand refresh represents more than a new identity. It reflects a future-facing outlook and readiness for what comes next,” Anwar said.
“As the UAE advances its vision to become a global leader in digital innovation and resilience, cybersecurity is no longer a support function but a national priority. Our evolution reflects that shift. We are strengthening our AI-driven capabilities, investing in talent, and expanding our role in securing the systems that power economic and societal progress.”
The rebranding marks a new chapter for CPX as it seeks to further enhance its capabilities, expand its market presence, and support organizations in building secure digital environments capable of adapting to future technological advancements.
As cybersecurity challenges become increasingly complex in the age of artificial intelligence, CPX’s new identity reinforces its commitment to enabling innovation while ensuring resilience, security, and trust across the UAE’s digital ecosystem.
