The Classic Partnership Bags six Awards at Dubai Lynx 2017, Dominates Direct Category with a Grand Prix for Innovative Breast Cancer Awareness Idea
The Classic Partnership, a Dubai-based innovative company and part of the WPP Group, made its mark among the city's innovative society with a domineering performance at the 2017 edition of Dubai Lynx International Festival of Creativity - the Middle East and North Africa's ( MENA) yearly event for the creative interactions industry to discover, network and be inspired. The Standard Partnership won the laurels for its latest understanding proposal for Medcare Hospitals, entitled 'Footnote for the Bust'. In the 'Straight' classification of the affordable awards, the company bagged a Grand Prix-- the summit award within any given classification-- and two Silvers. It likewise landed a Gold for the 'Exterior' group, a Gold and a Silver for the 'Coupon & Activation' category. Awards
Extending its excellence in numerous sectors and categories, the agency won a Grand Prix for 'using Ambient Media-Small Range'; Two Golds in 'Small Scale Unique Solutions' and 'Use of Ambient Media-Small Scale'; and three Silvers in the section of 'Charities, Public Health & Safety, Public Recognition Message' and 'Small Budget Campaign'.
The execution entailed discretely positioning a stone in the shoes left outside the womens prayer hall. As ladies leave the place of worship, they find in their shoes a pebble engraved with a message that alerts them of hidden malignant lumps, essentially sharing a reminder to display for their very early detection. The back of the stone additionally brings Medcare's toll-free number to make sure that ladies could receive tips on the best ways to look for anomalies and take preventive measures.
The campaign garnered incredible lead to a brief span of time. An overall of 8,250 pebbles directly got to women at mosques, and 33.3% of the females responded by calling the toll-free number. Medcare clinics and hospitals throughout the nation signed up 2480 ladies check- ups owing to the campaign - an essential move thinking about that early discovery of bust cancer could result in a 98% possibility of cure.
Lauding the efforts of the team, Rahul Nagpal, CEO of Group Partnership, stated: "We are
profoundly pleased at winning the coveted Grand Prix. Our winning suggestion is a testament to the power of creative thinking in generating campaign amongst individuals to care for their well-being, and the capability of creative outreach efforts to pass on an important message and generate action without interrupting the taboo that borders some subjects. That Footnote for the Breast urged thousands of women to see the clinic for very early screening is a similarly humbling award that competes carefully with the 6 prizes we took home."
Alok Gadkar, General Manager and Executive Creative Director, Group Partnership, stated: "Breast Cancer is a major health scare, and it was important that our concept was impactful enough to amass interest without ending up being invasive. The method was to utilize Breast Cancer as an anchor point as it is culturally delicate and affects a large number of females in the Middle East. We are glad to our company partner Medcare for expanding their support, and we are positive that 'Explanation for the Bust' will motivate more impactful interactions across the health sector.'
