Cathay Pacific creates memorable and meaningful travel memories with its Life Well Travelled campaign

Already established as one of the most highly regarded premium international carriers with the title of Worlds Best Airline Skytrax for the record fourth time, its award-winning Business Class and the outstanding cabin services, Cathay Pacific continues to put its passengers at the heart of its organisation by unveiling its brand philosophy that travelling well is vital to living well and great travel experience becomes more memorable, meaningful and rewarding.

Cathay Pacifics Life Well Travelled campaign focuses on enhancing customers overall experience. Each and every journey should be an inspiration and uncomplicated enjoyment which are relevant to passengers aspirations today. Travelling well is not only a key feature to living well; it strengthens relationships and opens minds to new perspectives.

The campaign includes the airlines refreshed branding with an updated cleaner and more refined Cathay Pacific logo, a new easier-to-use website, new lounges and key products and services embracing the new design concept. For more information about the Life Well Travelled campaign, please visit http://lifewelltravelled.cathaypacific.com/.