CASIO G-SHOCK associates with well-known NY rapper A$AP Ferg to release new limited-edition collaboration timepiece
CASIO Middle East has publicized the coming release of a new limited-edition collaboration timepiece in the UAE, the GA-110FRG-7A, which is the result of the recent team up between CASIO G-SHOCK and famous New York rapper, A$AP Ferg. The new model, which bears a design based on G-SHOCKs original GA110 model, features a clear resin band and bezel with blue, red and yellow accents on the dial face supplemented by A$AP Ferg's signature on the band loop and case back. The GA-110FRG-7A, which comes in a custom limited-edition packing, is set to hit UAE stores by February 2019.
A$AP Ferg, who is a self-confessed life-long G-SHOCK fan, stated enthusiasm on this collective project with CASIO. The GA-110FRG-7A comes furnished with standard technology including 200M water, magnetic and shock resistance, a speed indicator, auto LED / Flash alert, four daily alarms, world time, a target alarm, 1/1000th stopwatch and countdown timer, full auto calendar, 12/24-hour formats and 51.2 mm case sizes. The model, as with all CASIO G-SHOCK watches, remains synonymous with toughnessbearing G-SHOCK developer Kikuo Ibe's concept of creating a watch that not ever breaks.
"We are pleased to have worked with A$AP Ferg on this new timepiece, who is seen as a fashion icon to many," said Koji Naka, Managing Director, CASIO Middle East. "The GA-110FRG-7A is testimony to CASIO's commitment to produce products with innovative functions that are meant at supporting people in their daily lives and keep society moving forward--reflecting our continual contribution of society-innovative products to improve people's lives."
"CASIO G-SHOCK is legendary, and I am so excited to introduce this new model to the world. When I sat down to design my G-SHOCK watch, I kept thinking about how watches work. It brought me back to a memory I didnt realize I had of my Aunt Kims bedroom telephone--a transparent phone where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits--clean and beautiful. I really enjoyed the collaborative design process and I think my fans are going to love the result," concluded A$AP Ferg.
