Canon strengthens international business opportunities with new regional distributor in East Africa

Dubai, United Arab Emirates; 1 March 2015 Canon Middle East, a leader in imaging solutions, has appointed MITSUMI Distribution Limited as the regional distributor of Canon PV (photo video) products, OPP (office personal products) and OIP (Office Imaging products) in East Africa region. The additional distribution services from Mitsumi Distribution Ltd., will cover Kenya, Ethiopia, Uganda, Rwanda and Burundi.

With the appointment of MITSUMI distribution as the additional Canon distributor for East Africa, customers will now have even better access to a wide range of channel products with genuine product warranty.

Naoshi Yamada, Deputy Managing Director, Canon Middle East said: This partnership with MITSUMI distribution aligns with our strategy to be closer to our customers which in turn defines our commitment to make the Canon experience outstanding,

Together, we will grow the business and deliver added value to our customers. As a large contributor to international retail, our current and prospective customers will continue to benefit from a wider range of channel products and with better product availability, better service, product warranty and support.

Africa is an emerging market and represents great potential for Canon. We are excited to partner with MITSUMI and to see Canon grow throughout the East Africa market. Our partnership with MITSUMI reinforces our objective to expand our presence, and our business solutions and product reach in East Africa.

Mitesh Shah, Managing Director at MITSUMI Distribution stated: We are delighted with this new partnership which enables us to broaden our Imaging & Print solutions portfolio and helps us bring great value proposition to our channel partners. The move demonstrates Canons confidence in our ability to help grow their brand across East Africa.

As the largest IT, CE and TELCOM distributor, we understand the broader African continent, having been in operation in East Africa for nineteen years. MITSUMI has currently state-of-the-art service centres in eight countries through more than 10 locations to cater growing market needs, Mitesh added.

MITSUMI IT Distribution was formed in Nairobi, Kenya in the year 1996 with the aim of introducing appropriate and affordable technologies to Africa and 16 years later has spread its wings across Africa.

For further details of Canon Middle Easts global operations, products and services visit www.canon-me.com