Canon Demonstrates The Power to Move with its Most Successful Drupa to Date, Securing Major Deals from Middle East Customers
Canon, the global leader in digital imaging solutions, celebrated its most successful DRUPA participation ever, showcasing its innovative portfolio of production print technologies. At DRUPA 2024, held in Hall 8A, Canon attracted record customer engagement, investment, and visitor interest, securing orders worth an impressive €7.3 million from Middle East customers and hosting over 70 key customers from the region.
Exceptional Levels of Interest and Investment
Under the theme of 'The Power To Move,' Canon demonstrated the transformative power of print, showcasing its latest enabling technologies with partners through curated workflows. This theme aimed to highlight how Canon's technologies and expertise can move people emotionally and propel businesses forward sustainably.
Canon's web-fed and sheetfed presses for commercial print and promotional communications experienced robust sales. Notably, the ProStream 2133 web-fed inkjet press and varioPRINT iX3200 sheetfed inkjet press garnered significant interest. Canon's newly announced varioPRINT iX1700 and the B2-format varioPRESS iV7 also drew substantial attention, despite not being commercially available until next year.
Significant Deals with Middle East Customers
Several significant deals highlighted Canon's success at DRUPA 2024:
- Tenaui Saudi Arabia acquired two units of varioPRINT B3 cutsheet inkjet machines for commercial printing applications.
- The Education & Training Evaluation Commission in Saudi Arabia added a second line of ColorStream 6000 for Exam Printing.
- The King Fahd Glorious Qur'an Printing Complex in Saudi Arabia purchased two lines of ProStream 3000.
- AST in UAE and Qatar secured two units of Colorado M5, two units of Arizona 1360 GTF, and two units of imagePRESS v1350.
- Saudi-based Al Mutawaa became the first to acquire the Colorado packaging factory in addition to Arizona 2360 FLXflow.
These deals underscore the strong interest in Canon's innovative solutions across the Middle East region.
Leadership and Innovation
Shadi Bakhour, B2B Business Unit Director at Canon Middle East, commented on Canon’s stellar performance: "DRUPA 2024 has been a resounding success for Canon Middle East. We are thrilled with the overwhelming response from our customers and the significant orders secured. Visitors from all over the globe came to the Canon stand to experience our breakthrough technology and business innovation, enabling people and businesses to grow and prosper."
Bakhour added, "Our cutting-edge solutions and new product announcements have resonated strongly with the industry, reinforcing our position as a leader in driving innovation and sustainability in digital production. We are thankful for the trust so many new customers and partners place in our services and technology for their business, and we are excited about discussing new opportunities with the many new connections made."
A Triumphant Return
DRUPA 2024 marked Canon's triumphant return to the event after an eight-year hiatus due to COVID-19. Canon's unwavering commitment to pushing the boundaries of innovation and maintaining strong customer relationships was on full display, cementing its position as a trailblazer in the printing industry.
