CABSAT Content Congress 2018 Sheds Light on New Trends in Content Consumption
Content providers need to collaborate across boundaries and techniques to develop a more powerful media and content facilities food catering to transforming global customer habits, inning accordance with Martin Gaiss, Former SVP Global Web Content at 20th Century Fox.
We know that content consumption will keep changing, and this region is no exception. This is why content providers need to create the wave of change instead of riding it. Everything is becoming more and more connected; this is why smart brands and entities will create a world around their consumer from the moment they enter in contact with their brand.
Gaiss' comments were made throughout the opening session of the CABSAT Content Congress at the Dubai World Trade Centre, where he addressed the most up to date trends in consumer content and just how providers can remain one action in advance to expect and proactively supply offerings that are relevant to target markets, throughout all media.
Added Gaiss: "The Middle East is a vibrant region and there is definitely a general enjoyment regarding the web content and broadcast industry here despite the current barriers. Industry professionals right here have to reach throughout the aisle to earn this region the giant it actually should have to be."
Speaking about the duty of CABSAT in influencing the broadcast and material industry fads, Gaiss said: Given the constantly changing and ever-evolving global landscape, occasions like CABSAT play an accelerator duty via supplying the ideal platform not just to bring together professionals from throughout the world, but additionally to give them the possibility to hear different, challenging views and encourage them to welcome modification that eventually brings about a general evolution of the industry."
Mergers and partnerships are critical in increasing the Middle East's market. To that end, CABSAT 2018 has actually already seen a host of statements and launches, including partnership announcements such as Talia Limited and Arabsat's multi-year contract through which Talia Limited will certainly supply high-grade IP VSAT services in Ka band to Iraq and Afghanistan that make use of the smaller, extra budget friendly 75cm VSAT antennas.
Another leading industry player, Asia Satellite Telecommunications Company Limited (AsiaSat) announced the broadening of its satellite and media services with the addition of IP-based distribution services and Over-The-Top (OTT) service at CABSAT.
In addition to supplying a key platform for networking and partnership possibilities, CABSAT additionally enables satellite industry professionals to bring new innovative remedies to the region.
Broadcasting company Rohde & Schwarz brought 4 brand-new solutions to the Middle East: R&S VENICE channel playout, a new strategy to live ingest, media handling and network playout; R&S AVHE100 encoding and multiplexing solution with OTT attributes that can efficiently create streaming formats in parallel with broadcast multiplexes on a single platform; a solution for online payment over public Internet, RelayCaster for live payment over public internet services; and a tracking and multiviewer option with latest criteria, R&S PRISMON that runs interoperable implementations of the most recent drafts for SMPTE 2110, AMWA IS-04, Dolby Digital Plus and Dolby E codecs.
CABSAT is the leading platform for the broadcast, production, web content delivery, digital media, and satellite industries throughout MEASA, fostering turbulent innovation, production, distribution, and monetisation opportunities in the regional market.
CABSAT 2018 ended on Tuesday 16 January and will return to the Dubai World Trade Centre in 2019. Browse through www.cabsat.com to find out a lot more.
Caption: Martin Gaiss, Former SVP Global Content, 20th Century Fox offering a discussion on Material Consumption Trends and the Latest Technilogical Advancements, during the CABSAT Content Congress 2018.
