Buyparts24 and BSG Auto Parts announce strategic joint venture at Automechanika Dubai
Buyparts24 has announced a strategic joint venture with BSG Auto Parts at Automechanika Dubai, marking a major step in transforming automotive aftermarket procurement across the GCC and international markets.
The partnership aims to strengthen product availability for the UAE’s growing vehicle population, with a focus on high-quality aftermarket brands, while expanding the regional and international footprint of Basbug Group’s private label brands, including BSG Auto Parts and Orient Spare Parts, a brand from Ghassan Aboud Holding.
The joint venture combines Buyparts24’s digital platform and operational capabilities with BSG Auto Parts’ long-standing expertise and global market presence. By integrating large-scale sourcing and distribution with advanced digital tools, the collaboration is designed to improve efficiency, accelerate growth, and enhance customer experience across the automotive parts supply chain.
Maher Aboud, CEO of Ghassan Aboud Holding, said the partnership will redefine the regional automotive aftermarket by delivering innovative solutions, improved service levels, and a broader product portfolio to customers across the UAE and beyond.
Halit Basbug, Board Member at Basbug Group, said the collaboration represents a significant milestone in the group’s international expansion strategy, enabling the delivery of comprehensive aftermarket and OEM solutions while strengthening operational capabilities and digital transformation.
The companies said the joint venture will focus on driving operational synergies, improving customer value, and expanding market reach, reflecting a long-term commitment to regional growth, infrastructure investment, and technology-led innovation.
