Bridgestone Showcases Commitment to Sustainable Mobility at Automechanika Dubai 2024
Bridgestone EMEA, a global leader in tyres and sustainable mobility solutions, took center stage at Automechanika Dubai 2024, the region’s leading event for the automotive and service industry. The company reaffirmed its commitment to a sustainable future for mobility through interactive sessions and collaborations, further solidifying its position as a trailblazer in green mobility solutions.
The event brought together industry leaders, experts, and innovators to explore advancements in the automotive and after-market sectors. Gurhan Cevikel, Head of Marketing MEA at Bridgestone, delivered a keynote presentation titled "Paving the Way for a Sustainable Future of Mobility," emphasizing Bridgestone’s sustainability-focused vision. “At Bridgestone, sustainability is at the core of our operations. We are committed to promoting green mobility through innovative solutions and strategic collaborations that drive industry growth,” said Cevikel.
As the lead sponsor of the Automechanika Awards Dubai 2024, Bridgestone played a pivotal role in recognizing excellence within the automotive and service sectors. The awards celebrated individuals and businesses making significant contributions to the MENA region's automotive industry.
Jacques Fourie, President of Bridgestone Middle East & Africa, commented: “Automechanika Dubai 2024 provided an excellent platform for us to connect with industry leaders and showcase our dedication to sustainable mobility. Our sponsorship of the Automechanika Awards aligns with our mission to recognize and foster innovation in the automotive sector. Bridgestone continues its efforts to lead in providing sustainable mobility solutions globally.”
Bridgestone’s sustainability initiatives extend beyond environmental preservation, encompassing efforts to support communities and improve the way people live, learn, and work. These endeavors are driven by strategic partnerships and a commitment to innovation.
The company highlighted its collaborations with Al Jawaden Group and Tegeta, showcasing how partnerships can enhance customer experiences and address challenges in the evolving mobility industry. Bridgestone believes that addressing today’s challenges requires collective action and a shared vision for a sustainable future.
