The Box Appeal expands to South Africa

The Box Appeal, the month- long annual charity campaign organised by the Radisson Blu and Park Inn by Radisson hotels, returns for its eight consecutive year starting September 15th. This year, the initiative will also be held in South Africa, marking its first foray outside the Middle East.
At its heart, the Box Appeal is based on a keen sense of responsibilityto people, to the community and to society, said Mark Willis, Area Vice President, Middle East & Turkey for the Rezidor Hotel Group. The expansion of the Box Appeal into Africa proves that the values backed by this campaign transcend borders, beliefs and languages.
Launched in 2008, the initiative will gather participants from Radisson Blu and Park Inn by Radisson properties in seven countries in the Middle East and Africa, including Bahrain, Oman, Lebanon, Qatar, Egypt and South Africa.

Volunteers from hotels, along with associated charities and schools, will work together to fill boxes with a predetermined list of daily essential items for the underprivileged.
To date, the campaign has distributed over 90,000 boxes across the Middle East region. This year, total of 24 hotels, along with associated charities and schools, are expected to participate.

As a building contractor we have seen first-hand the importance of investing in those less privileged than ourselves and we are delighted to be partnering with the Box Appeal this year for the first time. This not only benefits the individual and the community but has a huge impact on the success of the business, said Mark Stephen Hunt, Regional Managing Director McLaren Construction Group.

Radisson Blu and Park Inn by Radisson hotels are managed by Carlson Rezidor Hotel Group. Carlson Rezidor was one of the first international hotel groups to implement a companywide initiative focusing on health and safety for guests and employees, on respect for social and ethical issues within the company, and on a reduced negative impact on the environment. Additionally, Carlson Rezidor has consistently been recognised as one of the Worlds Most Ethical Companies by The Ethisphere Institute.