Borgward Returns to Germany
German auto brand Borgward is gearing up for releasing the first vehicles in its residence country. The very first set of BX7 TS Minimal Version SUVs have shown up in Bremerhaven and are presently being planned for sales in Germany and various other German-speaking countries. This event marks a historical milestone for the Borgward brand, which ceased procedures in Europe in 1961.
Tom Anliker, Borgward's Senior Vice President Global Advertising, Sales & Services, was present throughout the landing of Borgward's very first automobiles in Europe. States Anliker: "The BX7 TS Limited Version notes the rebirth of Borgward in Germany and Europe after virtually 60 years. We are all really pleased to be part of this relaunch and we are fairly positive that European customers will appreciate the market re-entry of a top quality brand."
The BX7 TS Limited Edition is an unique vehicle, which is being created for the German market launch only. In the 1950s, sporty Borgward versions carried the initials "TS" (Touring Sporting Activity). Devoted to the vehicle viewpoint of the brand name's founder, Carl F. W. Borgward, the contemporary car maker continues this legacy with the model BX7 TS Restricted Version. The BX7 TS Limited Version is an extra stylish version of Borgward's front runner SUV BX7. It is fully furnished and, in addition to intelligent all-wheel drive, features an advanced, straight shot four-cylinder engine delivering 165 kW (224 hp), with optimum torque of 300 NM. The vehicle was recently granted the EU's Whole Vehicle Type-Approval (EU WVTA) qualification. Amongst the accreditation examinations are EVAP (Evaporation Discharge Control System) and a frontal crash test. The BX7 TS Minimal Edition offers a good price-performance ratio and does not have to avoid comparison with current popular SUV versions from other makers.
Customers will certainly likewise appreciate the safety package that Borgward mounted in the BX7 TS Limited Edition. To improve passive safety, the vehicle's body functions 1,500 Mpa thermoformed steel at the bottom lines of the A- and B columns. The application rate of the high-strength steel equals 79%, the highest possible in its class. In mix with the side-airbags, the door structure with a 30% boost in stiffness uses high security against side influences. The advanced active safety system is also quite excellent. The BX7 TS is furnished with 16 advanced B-Safe digital safety systems, including the ESC body stability control system, HBA brake aid system. Likewise, the action of the 4 MAX torque-on-demand four-wheel drive system is only 0.12 secs, enabling the vehicle to promptly adjust to a wide variety of roadway problems and providing a high level of security.
Like all Borgward vehicles, the BX7 TS Minimal Version is generated in a state-of-the art Sino-German vehicle plant in Beijing, with industry 4.0 requirements and the best German production technology readily available. Unsurprisingly, the finishing top quality of the BX7 TS Limited Edition and various other Borgward designs fulfills the high expectations of modern car buyers. And Borgward is targeting an even greater level. States Tom Anliker: "The initial product generation, which we are introducing in Germany currently, already reveals that Borgward is a premium mainstream brand name and top quality producer. And we intend to end up being even better in the years to find to be able to supply Borgward customers with vehicles that include modern technology, exceptional quality and an outstanding elegant-dynamic design."
