Berger Paints Highlights Arabias Splendour in a Unique Social Awareness Campaign
Dubai, UAE: 28 November, 2016 - Berger Paints, a leading paint production company with global visibility, is launching its new project 'Colours of Arabia', which celebrates the unique culture and practices of the Middle East, its timeless landscape, and the national pride of its individuals. This newly introduced effort becomes part of Berger Paint's Corporate Social Responsibility (CSR) campaign which adopts a unique strategy to see Arabia through colours.
The web-series is a collection of 2 minutes long films, woven around an intensely emotional and heartwarming narrative, in Arabic with English sub-titles. Featuring landmark structures and geographical landscapes, including deserts, wadis, creeks and coastlines, the web-series highlight the journey of an aesthetically damaged girl with her grandfather, her 'Jiddoo'. Through the journey, Jiddoo connects heritage, culture and landscape with shades through spoken narrative, feel and touch. The films not just connect with the emotions of the audiences however also assist to debunk that people with visual disability could additionally delight in and experience physical and all-natural elegances existing around them via their unique sensory powers.
Aseem Doshi, General Manager, Berger Paints Emirates Co. Ltd. LLC stated: "UAE has gained an unique place in global tourism industry and we celebrate the vision, ambitions and accomplishment of the UAE and various other countries with the 'Colours of Arabia' campaign. As GCC nations continuously update its infrastructure to provide swifter accessibility to individuals with handicap, our CSR campaign can not have actually gone to a far better time, when the UN has stated 2016 as the year for 'Traveling for All - Improving Universal Accessibility.' The execution of web series has an emotional appeal." Even more, Doshi acknowledged the Friendliness Partner for the launch, "We are extremely delighted to collaborate with Fairmont for this event. Fairmont has a concept restaurant, Noire which focuses on a unique idea of dining in the dark. It is completely dark and you could not see anything when you eat therein. It is a various experience completely." He better recognized their Movie theater partner Motivate Val Morgan for their assistance.
