Berger Paints Highlights Arabias Splendour in a Unique Social Awareness Campaign

Doha, Qatar: Berger Paints, a leading paint manufacturing company with global existence, is releasing its new project 'Colours of Arabia', which celebrates the unique society and traditions of the Middle East, its timeless landscape, and the nationwide satisfaction of its individuals. The freshly released initiative matches the UN's affirmation of 2016 as the year for 'Traveling for All - Improving Universal Ease of Accessibility with collection of 9 short films.

The web-series is a set of 2 minutes long movies, woven around an intensely psychological and heartfelt narrative, in Arabic with English sub-titles. Showcasing landmark frameworks and geographical landscapes, including deserts, wadis, creeks and coastlines, the web-series highlight the journey of an aesthetically impaired young girl with her grandfather, her 'Jiddoo'. With the journey Jiddoo connects heritage, culture and landscape with colors via spoken narration, really feel and touch. The films not just connect with the emotions of the visitors but likewise help to demystify that individuals with aesthetic handicap can likewise take pleasure in and experience physical and all-natural charms existing around them with their special sensory powers.

Aseem Doshi, General Manager, Berger Paints said, "The Arabian peninsula is rich, both in terms of its art, culture and heritage in addition to its particular terrain. Similarly fascinating is the method the people of this land enjoy its originality, and celebrate it. We desire this campaign to show the spirit of the Middle East through its vibrant shades, its people and its stories. With these web-series, we wish to reach out to construct a link between the people of this attractive land and its heritage. 'Hues of Arabia' weaves in our regard for this wonderful land with our mission to sustain and raise understanding about the rights of people with disabilities throughout communities."