ASIMCO'S Global Marketing Expansion Intensifies with Strategic Thrust into African Markets
ASIMCO's global marketing expansion gains positive momentum through its ventures right into African markets. This is available in the wake of unprecedented development potential in the continent. The roll-out of the growth is driven from its hub in Kenya and applied with A-MAP's prevalent visibility in the region.
ASIMCO's concentration in Africa remains in reaction to the rising need for car components and accessories in the continent. The region reports a development rate of 11 % year-on-year and is anticipated to be worth $ 15.3 billion by 2020. This extremely motivating double-digit demand for components is led by countries like Kenya, Ethiopia, Nigeria, Tanzania and Uganda, according to industry expert Frost & Sullivan.
ASIMCO requires no introduction in the automobile trade. It is undoubtedly one of the leading players in brake products in the global vehicle aftermarket being distributed regionally by Al-Muqarram Car Spare Parts Trading [A-MAP] The hostile global marketing plan is tailored in the direction of strengthening its market reach throughout the world.
Mr. Asad Badami, Managing Director at Al- Muqarram Vehicle Spare Components, claimed "Our infiltration right into the African market is a concerted effort to reinforce our advertising management in front runner brand names like brakes, brake fluids, brake pads and brake footwears. ASIMCO's item profile is broadening therefore is our visibility in different markets across the globe. "
Mr. Badami went on to include "The potential of the African automobile aftermarket is immense considering that there are over 22 million vehicles on the continent's roads to this day. Therefore the need for vehicle devices and engine parts such as bearings, brake pads, spark plugs and filters are substantial. ASIMCO's hub is Kenya and the re -export base in the UAE are both vital tactical relocations that will influence major growth in the years to find. "
Running parallel to the growing item profile will be a collection of events in 2017 developed to increase awareness and enhance the ASIMCO brand name. The events cover a huge geographical location consisting of nations such as China, Russia, Tanzania, Ethiopia, Kenya and the United Arab Emirates.
A-MAP's partnership with ASIMCO is a solid and long-lasting one with plans to expand its market visibility across different markets, from the UAE to Africa and beyond. This is a long-lasting undertaking that will see ASIMCO consolidate its market leadership and brand name understanding throughout the world, sustained by its iconic product range.
