ASDAA BCW wins Gold Stevies for work on GEMS, Ford, Arab Youth Survey and declared Middle East PR Agency of the Year

ASDA'A BCW continues its winning streak at the International Business Awards 2018 - known as 'the Stevies'. The firm accumulated an overall of 28 honors, with five Gold, 10 Silver and also 12 Bronze medals in the Public Relations Group, consisting of a Gold for Public Relations Company of the Year for the Middle East area, and a special 'Grand Stevie' for being the Most Honoured Public Relations Agency globally.

We See Genius in Every Child, an initiative for GEMS Education, clinched two Golds, for Marketing: Consumer Services and for Reputation/Brand Management, together with 2 Silver honors for Company Communications as well as Community Relations.

Ford Middle East's Women in the Driving Seat project, which focused on the recently-lifted ban on women driving in the Kingdom of Saudi Arabia, won the Gold in the 'Communications or Public Relations Project of the Year - Global Issues' classification.

The 10th Annual Arab Youth Survey was awarded a Gold Stevie for Best White Paper or Research Report for the 2018 edition A Decade of Hopes and Fears, which chronicles the findings of the survey on the regions largest demographic, Arab youth. The Agencys pioneering thought leadership initiative also took home three Bronze awards for Communications Research, Global Issues, and Public Service

Projects by ASDA'A BCW that earned Silver and Bronze Stevie wins include the launch of Jebel Jails Flight: The Worlds Longest Zipline for Ras Al Khaimah Tourism and Development Authority (RAKTDA); Dubai Fitness Challenge; Zabeel House MINI by JumeirahTM; work on the Global Education & Skills Forum and Global Teacher Prize 2018 for Varkey Foundation, and the Emaar New Years Eve event, Light Up 2018 Downtown Dubai at Burj Khalifa.

The International Business Awards are the world's premier business honors program, with the 2018 edition receiving 3,900 entries from 74 nations.

Sunil John, Creator & Head Of State of ASDA'A BCW, said: This year has been one of change and growth for us as an agency, both regionally and globally. What remains consistent throughout is our endeavour to raise the bar of excellence within our industry. Our focus has always been on delivering the highest quality for our clients, and were delighted to have our teams fantastic work and dedication recognised at such an esteemed international platform.

The Grand Stevies are awarded on the basis of a points system, with a Gold Stevie win checking for 3 points, a Silver Stevie win for 2 factors, as well as a Bronze Stevie win for 1.5 points. ASDA'A BCW was proclaimed the 'Most Honoured Public Relations Agency' with a remarkable total amount of 53 award factors.

This year's International Business Awards event and gala supper happened at the InterContinental London Park Lane Hotel in London on Saturday, October 20th.