ASDAA BCW to reveal 11th Annual Arab Youth Survey findings on April 30
Dubai, 04 April 2019: ASDAA BCW, the leading PR agency in the Middle East and North Africa, will unveil the findings of its 11th annual Arab Youth Survey, the largest independent study of its kind on the regions largest demographic its youth on April 30 in Dubai.
This years survey marks the first time that the thought leadership initiative, with a distinctive new logo and brand identity, will be presented by ASDAA BCW, following the global merger of WPPs Burson-Marsteller and Cohn & Wolfe firms last year.
The ASDAA BCW Arab Youth Survey underlines the agencys power of three model, which combines public relations, research and digital capabilities through three specialist brands. ASDAA BCW works closely with its sister company PSB Middle East, the research firm, which conducted 3,500 face-to-face interviews with young Arab nationals aged 18 to 24 in 16 MENA countries; while Proof, the digital, data and design agency, drives digital and creative aspects of the Survey including the new logo and brand identity, and its digital and social presence.
With 65 per cent of the Arab population under the age of 30, the Survey presents evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision-making and policy creation.
Sunil John, ASDAA BCWs President Middle East, said: Over 11 years now, the Survey has provided credible pointers to the events shaping the region and highlights how young people here the worlds youngest demographic respond to them. The aspirations and attitudes of Arab youth serve as a compelling source of information and insight to help shape policies and drive business strategies.
The launch event will be live streamed on ASDAA BCW Arab Youth Surveys social media platforms including Facebook and Twitter in addition to real time updates on Instagram and LinkedIn and at www.arabyouthsurvey.com.
The Annual ASDAA BCW Arab Youth Survey has also won the coveted IN2 SABRE Award for Thought Leadership in PR in EMEA for three consecutive years and was awarded the PRWeek Global Award for Middle East Campaign of the Year in 2018.
