ANAROCK strengthens Middle East expansion with new leadership appointments
ANAROCK Group has announced major leadership appointments aimed at accelerating its expansion across the Middle East, Europe, and Africa (EMEA) region as regional real estate markets continue to evolve amid changing geopolitical and economic conditions.
The company said the strategic changes are part of its broader plan to strengthen institutional advisory and residential real estate services capabilities across the Middle East, with Dubai positioned as a key regional hub for growth.
Under the new structure, Anuj Kejriwal, Founding Partner and Head of Retail Advisory at ANAROCK, will take on the additional role of Chief Executive Officer – EMEA.
In his expanded role, Kejriwal will lead the deployment of ANAROCK’s institutional services platform across the region, including capital markets, land services, consulting, and valuation advisory.
The company said Kejriwal has also brought in senior professionals from ANAROCK’s India operations who possess experience in Middle Eastern and European markets to support the regional expansion strategy.
Commenting on the development, Kejriwal said the Middle East real estate sector is undergoing rapid transformation, creating growing demand for institutional advisory expertise and market intelligence.
“The Middle East market is evolving dramatically and rapidly, and we will focus on building a full-scale institutional business spanning Capital Markets, Land Services, Consulting and Valuation services,” he said.
He added that ANAROCK plans to begin by expanding its institutional advisory services in Dubai before scaling into wider Middle Eastern and European markets.
Meanwhile, Aayush Puri has been appointed Chief Executive Officer – Residential, Middle East, as well as CEO of ANAROCK Channel Partner (ACP).
Puri will oversee the company’s residential real estate business across the Middle East, with a focus on scaling operations, strengthening market relationships, and enhancing execution capabilities throughout the region.
He will also continue leading the international operations of ANACITY, ANAROCK Group’s SaaS-based property management platform for gated communities, apartments, and commercial properties, where he has played a significant role in expanding operations across the GCC.
According to Puri, the company sees strong potential in the region’s residential sector despite broader geopolitical uncertainties.
“We see this is a highly opportune moment in time to unleash our expertise and Proptech-driven residential marketing platform to analyse buyer behaviour and support our developer clients in the Middle East,” he said.
ANAROCK added that both executives will lead efforts to recruit senior local talent across capital markets, consulting, and residential divisions as the company expands its regional footprint.
The leadership changes come amid a shifting Middle Eastern real estate landscape, where markets are transitioning from rapid growth phases to more cautious and measured investment activity due to ongoing geopolitical developments.
Despite current uncertainties, the company said the region’s housing market fundamentals remain strong and continue to present long-term growth opportunities for developers, investors, and advisory firms.
