Al Masaood Launches Lassa Tyres in the UAE
Al Masaood Tyres, Batteries and Accessories Division (TBA), part of Al Masaood Group, a highly-diversified group of firms and a symbol in the UAE's auto industry, released Lassa tires in the UAE. The appointment of Al Masaood as the local representative of Lassa tires follows a long-standing partnership the Group has established with Bridgestone Middle East & Africa since the early 1970s.
Car owners seeking superb worth for loan without the risk of compromising safety could now benefit from the entry of Lassa tyres right into the marketplace. Making premium quality tires approved by independent test institutes, Lassa satisfies vehicle drivers who need both safety and performance and expect maximum value for their cash in their choice.
Commenting this landmark, Ahmed Rahma Al Masaood, Vice Chairman of Al Masaood Group, said: Demand for reliable and genuine tyres has been a major concern in the UAE as some car owners opt for inexpensive and low-grade quality tyres to save on cost, without understanding the impact such products have on car efficiency and road safety. Adding Lassa tyres to our portfolio of leading automotive brands is in line with our continuing efforts to expand our offerings in the country following international standards in the sector.
Ahmed Rahma added: "At Al Masaood, our team believe that consumer complete satisfaction and trust fund are gained through trusted products that accommodates several sections and dedication to excellence in solutions. Our prominent placement in the automobile industry of Abu Dhabi, Al Ain and the western region allowed us to come to be a strategic partner for Lassa brand in the UAE."
Mete Ekin, Regional Managing Director, Bridgestone Middle East & Africa FZE, said: "We enjoy to introduce the new partnership with BRISA and to bring Lassa tyres to the UAE with the support of our enduring partner Al Masood TBA. MEA is a very affordable region for tyre manufacturers, and I connect the success of any tyre here to a tremendous understanding of customers' demands and challenges in a high-temperature environment. Mobility is essential to daily life today, and making it practical and comfy contributes to a far better culture. This is just what we function to and aim for through our work in this region and through our new partnership with BRISA."
The Lassa Tyres brand has been obtaining grip across Europe and is the Official Tyre Partner of world-renowned sports club FC Barcelona. The tyres are being created for greater than 40 years in Turkey and are constantly being improved with Brisa's innovation and research and development jobs. Produced from among the world's biggest factory, covering 261,000 square meters center, Lassa tires are offered in over more than 60 countries and numerous suppliers worldwide.
