Al Ghurair Mobility expands EXEED network with opening of sixth UAE showroom in Sharjah
Al Ghurair Mobility, the exclusive UAE dealer for EXEED, has expanded its national footprint with the opening of a new showroom and integrated service centre in Sharjah, marking the brand’s sixth location across the UAE.
The launch represents another step in EXEED’s broader expansion strategy as demand grows across the country’s automotive market and strengthens the brand’s presence across the Northern Emirates.
With the addition of Sharjah, EXEED’s UAE network now includes two showrooms in Dubai, two in Abu Dhabi, one in Ras Al Khaimah, and its newest location in Sharjah, extending access to vehicle sales and aftersales services across multiple emirates.
Strategically located on Sheikh Mohammed bin Zayed Road, the new facility has been designed to deliver a complete ownership experience by combining vehicle retail, customer engagement, and aftersales support within a single destination.
The showroom features EXEED’s full vehicle portfolio, including the RX, TXL, VX, and LX SUV models, alongside the brand’s growing New Energy Vehicle (NEV) lineup.
Customers will also have access to electrified models including the RX PHEV, VX PHEV, ES, and ET, reflecting increasing market interest in alternative mobility solutions and next-generation vehicle technologies.
An integrated service centre has been introduced as part of the facility to ensure maintenance and customer support services are available from the start of ownership, supporting EXEED’s long-term customer experience strategy.
Commenting on the opening, Ricky Mullins, Executive Vice President of EXEED UAE, described the Sharjah launch as an important milestone in the company’s expansion journey.
He noted that Sharjah represents an important growth market for the brand and highlighted the company’s focus on building long-term relationships with customers through accessibility, service quality, and continued support throughout the ownership lifecycle.
According to Mullins, the company’s approach extends beyond vehicle sales by emphasizing customer trust, operational excellence, and sustained engagement supported through dedicated infrastructure and service capabilities.
The Sharjah opening further strengthens Al Ghurair Mobility’s strategy to expand EXEED’s market reach across the UAE while enhancing accessibility to both traditional and new energy mobility solutions for customers nationwide.
