AkzoNobel Calls Bright Young Minds in MENA to Join the Imagine Chemistry Challenge

AkzoNobel, the world leader in performance coverings innovation and innovation, is calling intense young minds working in the area of chemistry to join its global Imagine Chemistry difficulty.

Organised by AkzoNobel Specialized Chemicals and combined with KPMG, the initiative aims to take advantage of the knowledge of chemistry to solve real-life chemistry-related difficulties, and is open to all start-up companies, trainees, study teams and researchers. Entrances are now being received online at imaginechemistry.akzonobel.com, a dedicated platform operated by KPMG, and open up until March 11, 2017. Anyone who registers will certainly obtain responses from AkzoNobel chemicals experts.

For two months, AkzoNobel's 7 obstacle teams, making up 35 experts, will certainly deal with the contributor of the suggestion, after which a court of AkzoNobel business, R&D leaders and prominent worldwide specialists, will certainly select the 20 most appealing concepts and start-ups.

They will certainly be welcomed to participate in a 3-day event from June 1-3 at AkzoNobel's Open Innovation Centre in Deventer, The Netherlands. They will deal with the company's subject experts and companions in R&D, money, start-ups, open innovation and marketing to create the ideas. The winning ideas will certainly be supported by AkzoNobel to bring their suggestions to life and to the marketplace by providing access to customers, capitalists, specialists, mentors and an accelerator programme.

David Evans, Director Specialized Chemicals AkzoNobel Middle East said: "The Imagine Chemistry obstacle is among our flagship campaigns to identify and develop innovation capability. The global event complements the focus of the UAE and various other regional federal governments to nurture a culture of localised innovation. Chemistry has the power to help deal with real-life difficulties and with this, we are urging the clinical community, students and start-up enterprises to place on their believing caps and supply innovative concepts that will certainly make the world a far better place to reside in."

He added: "Our utmost objective is to innovate together - to allow the start-up community and scientists to work together with industry and various other stakeholders. This is an integral part of our dedication to innovation, with a concentrate on sustainability and producing value for our customers utilizing less sources. To develop sustainable, innovative remedies for the world's troubles, we intend to deal with the very best people and partners."

" Our company believe that chemistry, mastering the aspects, is essential to making the world a much better place," stated Peter Nieuwenhuizen, RD&I Director for AkzoNobel's Specialized Chemicals business. "Open innovation, looking for ideas both inside and on the surface to advance our technology and equally gain from creativity, is vital to get there. With all our knowledge of chemistry, we can interact to address several of life's largest troubles. It's an excellent possibility for everyone to obtain included."

Picture Chemistry focuses on discovering options in five core areas: Changing plastics recycling; wastewater-free chemical sites; cellulose-based alternatives to synthetics; bio-based and biodegradable surfactants and thickeners; and bio-based resources of ethylene.

Furthermore, there are 'open challenges for wide suggestions in two additional locations: Extremely reactive chemistry and technology, and Sustainable alternatives to current technologies. All challenges are business-driven and are anticipated to go business within three to 5 years.

Applied chemistry is a key part of AkzoNobel's operations. The company has a strong background of partnering with start-ups to develop innovative and commercially interesting concepts and aid bring them to market.

For more information on the difficulty, e-mail: imaginechemistry@akzonobel.com

Headquartered in Amsterdam, AkzoNobel has centuries of experience in paints and coverings, with its profile consisting of well-known brand names such as Dulux, Sikkens, International, Interpon and Eka. The company is reinforcing its impact throughout the region, having introduced new joint ventures in the UAE and Qatar, and recording double digit growth in the region.