Aiming for Breakthroughs On Overseas Sales Channels,OPPLE Teams Up With 4 Other Home Furnishing Brands To Found Global Alliance Of Chinese Top Brands (GACTB)

SHANGHAI--( BUSINESS WIRE)- On June 18, 2020, the first-ever Global Alliance of Chinese Top Brands ( GACTB) was co-founded by OPPLE, Dongpeng, Micoe, Robam and Holike. The 5 leading companies in the Residence Furnishing Industry authorized the cooperation agreement via a cloud signing ceremony because of the Covid-19 pandemic. GACTB is dedicated to giving international consumers with a one-stop option for high-quality home furnishing services.

To expand sales channels through branding partnership

When life and work slowly return to normal as the Covid-19 pandemic is being included around the world, overseas residence owners will attach excellent value to a healthy living design. In this regard, brand track record and also item top quality will certainly be the concern considerations in their decision-making procedure. GACTB will certainly promote the values of Branding, Culture, Customers and also Members, equip overseas sales channels by sharing customer resources, and increase cooperation in establishing new markets, bidding for projects, maximizing the circulation system as well as advertising brand names on an all-win basis.

To boost brand awareness in global market with seamless harmony

Considering that each GACTB member flaunts a leading market share, high reputation and brand name costs in their respective field, GACTB will certainly better enhance brand name influence. Additionally, each member has a strong independent R&D capability to produce eco-friendly products for sustainable development.
"China is a global leader in the illumination industry. We want to sign up with hands with GACTB members as well as transform China's solid performance right into global brand influences, supplying consumers around the world much better items at lower prices," stated Jin Xin, General Manager of International Business Unit, OPPLE Lighting.