AI Video Production Disrupting Traditional Advertising, Says ROSA eSolutions
ROSA eSolutions has highlighted the growing impact of artificial intelligence on commercial video production, stating that AI-powered tools are rapidly transforming how advertising content is created and delivered.
According to the Toronto-based firm, which operates regionally in the UAE, businesses are increasingly adopting AI-driven video solutions to produce high-quality advertising content faster, more efficiently, and at significantly lower costs compared to traditional production models.
The shift comes as brands face mounting pressure to generate more content across multiple platforms while maintaining speed and relevance in an evolving digital landscape. AI-generated commercial videos are emerging as a practical alternative, enabling cinematic-quality output without the need for extensive production teams, long timelines, or high budgets.
Commenting on the trend, Robert Shakir said AI is fundamentally changing the economics of advertising. He noted that processes which previously required complex planning, studio resources, and lengthy post-production can now be streamlined through AI-supported workflows, allowing businesses to scale content production more effectively.
ROSA eSolutions emphasized that the shift is particularly significant in fast-paced markets such as the UAE, where brands must maintain a strong digital presence while adapting quickly to changing consumer behavior. AI video production enables faster campaign launches, supports testing of multiple creative approaches, and allows content to be tailored for different audiences and platforms.
One of the key advantages identified is speed, with AI tools dramatically shortening the time required to move from concept to final output. This enables brands to respond more effectively to seasonal trends, product launches, and real-time marketing opportunities.
The company also highlighted the growing importance of multilingual advertising in diverse markets. AI technologies are making it easier for brands to adapt video content across languages, ensuring consistent messaging while improving localisation efficiency.
In addition, AI is supporting the automation of social media video production at scale. As platforms increasingly demand a steady stream of short-form, engaging content, businesses are turning to AI workflows to maintain consistency and improve campaign continuity.
Despite these advancements, ROSA eSolutions stressed that AI is not replacing creativity but enhancing how it is executed. By reducing repetitive tasks and improving production efficiency, AI allows marketers to focus more on storytelling, strategy, and performance optimisation.
Looking ahead, the company expects AI video advertising to play a central role in digital marketing strategies throughout 2026, particularly for businesses seeking to balance quality, speed, and cost efficiency in a competitive media environment.
