After a successful five-way pitch DEWA account conquered by Group Partnership
After following a five-way pitch Group Partnership, a WPP company, has won back the DEWA creative services account.
In order to build and execute a plethora of communications that support DEWA's activities, the Dubai-based agency has been designed to concentrate mainly on its innovation and sustainability agendas in the context of Expo 2020.
Group Partnership has long been in contact with the brand in the past. The Agency was pioneer of several projects during that period which raised the organization's creative bar. Moreover, the idea of a satellite agency stationed at the DEWA headquarters contributed to operational efficiency in a range of departments.
"We are pleased to be once again nominated by DEWA," said Rahul Nagpal, Chief Executive Officer of Group Partnership. These will be interesting times with the Expo around the corner. We cannot wait until the magic starts all over again. "He added.
