Business

AdsAdvisor, an all-in-one marketing intelligence and automation platform powered by MY.GAMES, has officially launched in the MENA region, marking a significant milestone in its global expansion. The platform aims to support mobile-focused companies across gaming, fintech, lifestyle and health & fitness sectors by offering a unified, data-driven ecosystem designed to streamline marketing operations and accelerate growth.

Addressing the Region’s Growing Marketing Challenges

With the MENA mobile market witnessing rapid growth—driven by rising in-app revenues, expanding gaming communities, and heightened demand for transparent user-acquisition strategies—marketing teams continue to face mounting operational pressures. These include fragmented analytics, unclear visibility into iOS campaign performance, escalating creative production costs and heavy manual workloads.

AdsAdvisor enters the market to bridge these gaps by consolidating analytics, forecasting, creative management and UA automation within a single integrated platform.

Industry Expertise Behind the Expansion

“Teams in the MENA region are scaling fast, but they often lack a single source of truth for marketing, financials, and creatives,” said Eugene Chernysh, Chief Operating Officer at AdsAdvisor.
He added that the platform is built on extensive real-world experience managing dozens of top-performing mobile products with annual ad spend exceeding USD 100 million, enabling businesses across the region to boost efficiency and compete on a global scale.

A Unified Platform Built for High-Growth Mobile Businesses

AdsAdvisor’s ecosystem includes more than 200 customizable metrics, providing up to 98% forecast accuracy for long-term ROAS and revenue predictions across 7 to 720 days. Additional advanced features include:

• iOS analytics with SKAN attribution for Google, Facebook and TikTok

• Probabilistic attribution for Unity, AppLovin and IronSource

• Smart Metrics technology to restore organic visibility lost to privacy limitations

• Asset Lab, a browser-based hub for managing PSD, video, 3D and other creative files

• UA Automation with direct API integrations to Meta, TikTok, YouTube, Google Ads, Unity and AppLovin + Mintegral

• AdsRobot, an automated testing engine for Meta creative performance insights

New Tools for Strategic and Creative Efficiency

The platform has also introduced two new capabilities:

• Business Modeling: Enables detailed financial forecasting, scenario simulations and budget alignment across teams.

• Playable Reformer: Automates the adaptation of playable ads across major networks and formats, reducing production time and costs by up to 20% while ensuring compliance.

Referral Programme Launched for MENA Market

To celebrate its entry into the region, AdsAdvisor has rolled out a referral programme for companies, influencers and media partners. Participants can earn commissions based on referred clients’ contract values, with two reward options:

• A one-time 15% payout after the first three months, or

• Monthly payments totaling 20% over the first year.

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