adidas collaborate with Italia Independent on Deadly Focus boot

adidas today fused football and fashion, partnering with Italian design company Italia Independent for the launch of the Deadly Focus pack. The scandal sheet versions of the ACE 16 and X 15 is the latest collaboration product from the Limited Collection, a variety of special boots released in restricted quantities to show the current in shoes innovation and creative spirit.

Development is what joins adidas and Italia Independent, with both brand names committed to producing the most special products in their particular fields. The Deadly Focus pack has been created to celebrate the brand names' shared enthusiasm for creativity and football; combining style, design and technical efficiency.

When speaking about the collaboration, Lapo Elkann, one of the founders of Italia Independent and designers on the boot, said: "The Deadly Focus pack catches my love for imagination and football. adidas and I have actually presented brand-new imaginative aspects to this boot, elements that have never ever been seen before in the world of football performance.".

With 8 World Cup wins in between them, Italy and Germany are two of the most successful nations in football history, and the Deadly Focus pack was designed with the goal to win. The pack will feature versions of both ACE 16 and X 15 in the unique animalistic print, integrating aspects and patterns from the fashion industry in the football efficiency area.

On the design of the boot, Elkann said: "The print is intended to surprise you. It's fun, it's exciting and it presses limits-- something that both Italia Independent and adidas like to do!".

The Deadly Focus pack will be available to purchase in minimal amounts from today.

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