ABRA VM & SD to exhibit at In store Asia 2016

ABRA Visual Merchandising & Store Design, the Dubai based Design and Production Company expands its reach to the sub continent. ABRA VM SD displays at the 10th edition of In-Store Asia at Pragati Maidan, Delhi-- India from the 4th till 6th of August 2016.

In-- Store Asia 2016 is the biggest retail experience show in the Indian sub-continent. With over 100 exhibitors and 5000 plus visitors anticipated, the exhibition brings in, decision-makers from sellers and brands and links them with designers, producers and service providers; covering sectors of Retail Design, Visual Merchandising, Lighting, Signage and Store components to name a few.

Anand Kumar-- Executive Director ABRA VM SD explains, "ABRA is participating in the exhibit to announce its foray into the Indian market and to evaluate interest amongst Indian stakeholders for quality VMSD design & production. We expect to network and present our knowledge, understand difficulties in the changing and growing retail culture and secure strong collaborations."

With In-- store Asia 2016; ABRA comes a step better to bringing its knowledge of prominent high-end brands to the Indian market initially through its Dubai HQ with devoted project management, in-house production of critical components and strong local affiliations and eventually preparing a full fledged production center based in India in the coming year.