63% of Dubai Homebuyers Prioritize Location and Amenities Over Price, TownX Data Reveals
A new study by TownX Real Estate Development has revealed that 63% of homebuyers in Dubai now prioritize location, community amenities, and lifestyle value over price, marking a major shift in purchasing behavior within the emirate’s property market.
The findings, drawn from TownX’s proprietary data, market analysis, and customer insights gathered over the past six months, show that buyers are increasingly focused on walkable, master-planned communities offering proximity to retail and F&B outlets, schools, wellness facilities, and integrated lifestyle experiences.
Dubai’s Market Maturity Driving New Buyer Preferences
According to TownX, the change reflects Dubai’s evolving real estate landscape, where both end-users and investors are seeking long-term livability and community-centric environments rather than short-term gains.
“This is what we’ve been seeing on the ground,” said Haider Abduljabbar, Executive Director at TownX. “Today’s buyers are seeking a complete lifestyle when purchasing a property and do not settle for the basic real estate purchase. Communities that offer strong connectivity, modern amenities, and thoughtful design are now commanding significantly more interest than properties judged solely on price.”
Mixed-Use Communities Lead Market Demand
The research highlights that demand is strongest in mixed-use, master-planned developments that seamlessly integrate residential, retail, and leisure components, enabling residents to enjoy convenience and quality of life in one setting.
TownX emphasized that this new buyer mindset aligns with its development philosophy focused on human-centric, accessible, and future-ready communities.
“Given the realities on the ground, we’ve aligned our strategy with these evolving expectations,” Abduljabbar added. “Our goal is to create communities that resonate with modern homeowners — offering the right mix of comfort, convenience, and long-term value.”
Sustained Market Momentum
TownX, one of Dubai’s fastest-growing developers with an AED 4 billion project portfolio, continues to witness strong demand from local and international buyers attracted by the emirate’s robust economy, advanced infrastructure, and global lifestyle appeal.
The company’s expanding portfolio includes a pipeline of residential and mixed-use projects across strategic locations in Dubai, each designed to meet the preferences of a new generation of residents seeking connection, wellbeing, and sustainability.
