4th Hospitality Industry Forum Calls for Innovation in Sharjahs Tourism Sector

The 4th Hospitality Industry Forum organized by the Sharjah Commerce and Tourism Development Authority (SCTDA) opened today (Monday, December 4, 2017) in Sharjah under the theme 'Continual Innovation,' highlighting the durable development of the emirate's tourism industry from 2016 to 2017. Local hospitality field revenues saw an impressive 7.8 per cent boost throughout the initial half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily places itself as a location of selection for local, regional and international visitors.

The current version of the Forum features 3 sessions related to the development of Sharjah's tourist and hospitality industry: Sharjah Hospitality Results, Key to a Successful Travel and Tourism Innovation, a panel discussion on A Stairway Towards Innovative Marketing, and two workshops titled Investment in Human Capabilities and Destination Competitiveness in an Innovative World.

The Sharjah Hospitality Results session highlights the efficiency of main tourism signs in the emirate during 2016 to 2017. It talks about key signs gauging the efficiency of hotel establishments, consisting of the variety of visitor arrivals, visitor nights, tenancy prices and profits created. The subjects likewise highlight the key growth areas in source markets with tracking the variety of hotel visitors by citizenship, in addition to assessing methods and innovative strategies made use of for innovative tourism marketing and the challenges encountered during their implementation.

H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said: "Under the consistent advice of our sensible management, H.H. Dr Shaikh Sultan bin Mohammad Al Qassimi, Ruler of Sharjah and Member of the UAE Supreme Council, the relentless initiatives of Sharjah's tourist field have actually placed the emirate in the worldwide tourist map and has brought success both at the regional and local levels by offering a world-class location that stands for the Arab cultural heritage along with a family-friendly environment, following the critical directions of our wise leaders."

The Forum further highlights SCTDA's keenness to gain a better understanding of market evaluation through the collection of on-line data. This evaluation is expected to play a major function in attaining the complete potential of tourist in Sharjah.

The Forum's workshops welcome focus on the significance of innovation in the hospitality industry; the web link in between destination competitiveness and innovation; and tools and tricks to effective innovative destination competition.

H.E. Al Midfa added: "We are keen on reinforcing our efforts to additional increase the local hospitality sector, with the objective of accomplishing the tourism visions of Sharjah and the UAE for 2021. The remarkable development of the sector is the result of the Sharjah Government's extensive efforts to take on an innovative tourist technique to enhance the field through the provision of innovative services. This drops in line with Sharjah's tourism vision which aims to bring in more than 10 million tourists by the year 2021."

The Forum's speakers consist of global hospitality and tourist professionals, such as H.E. Gerald Lawless, World Travel and Tourism Council President, the tourism development believed leader Doug Lansky; Mohamed Yousef, Senior Expert for Tourism Matters at the Sharjah Commerce and Tourist Growth Authority; Dr. Abdelkader Daghfous, Professor of Supply Chain Administration under the Advertising And Marketing and Info Systems Department of the American University of Sharjah's School of Business Management; Dr. Sanjay Nadkarni, Director for Research and Innovation at the Emirates Academy of Hospitality Administration; Dr. Amitabh Upadhya, Teacher and Dean at the Horizon University College in the UAE and Sara Gasim, Managing Director at Hotel assets Administration company possessed by Jabal Omar.

Sharjah aims to draw in approximately 10 million tourists by 2021 and increase tourist's payment to the local economy. SCTDA is operating in line with the vision's primary goal of unifying all efforts, efforts and tourism programs under one umbrella to give industry gamers and stakeholders with the capability to accomplish the specified objective and make it possible for the tourism industry to play a famous function as one of one of the most vital economic sectors in Sharjah.